Doc Searls – författare
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4 produkter
Cluetrain Manifesto
10th Anniversary Edition
Av Christopher Locke, Dan Gillmor m. fl.
Häftad, 2011
296 kr
Lägg i varukorg
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their …
Intention Economy
When Customers Take Charge
Av Doc Searls
Inbunden, 2012
309 kr
Lägg i varukorg
Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: * Control the flow and use of personal data * …
Intention Economy
When Customers Take Charge
Av Doc Searls
E-bok, 2012
368 kr
Lägg i varukorg
Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: • Control the flow and use of personal data • …
