Douglas C. West – författare

Visar alla böcker från författaren Douglas C. West. Handla med fri frakt och snabb leverans.

1 produkter

1. 

   Direct and Interactive Marketing

   Av Adrian Sargeant, Douglas C. West

   Häftad, 2001

   1211 kr

   Lägg i varukorg

   This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing …