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1 produkter

1. 

   From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

   Av Douglas Rand, Serge Timacheff

   E-bok, 2001

   289 kr

   Lägg i varukorg

   Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar …