E. Martin – författare

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Since 1961, when pain therapy was introduced by Bonica, the-re have been world-wide efforts to establish basic regimensfor the treatment of chronic pain. Yet many patients stillcontinue to suffer from intractable pain despite the availa-bility of effective treatment that would greatly improvetheir quality of life. The lack of specialists familiarwith recent developments is one of the causes. There is con-sequently a great demand for interdisciplinary pain clinicsand specialist training programs.This book constitutes both a valuable introduction and anoverview of current basic regimens and the latestsophisticated techniques in pain therapy.

E.MARTIN Acute pain services are now established worldwide and guidelines have been drawn for the management of acute pain resulting from surgical or medical procedures and trauma. However, the treatment of pain after surgery is still inadequate and no progress has been made in recent years in several coun­ tries, including Germany. There are still innumerable patients who find the is also no early postoperative period to be an unpleasant experience. There doubt that pain plays a role in the pathogenesis of postoperative complica­ tions that could be avoided with effective pain management. However, concern about side effects and inadequate knowledge of the pharmacokinet­ ics and -dynamics of drugs is still putting constraints on treatment. An acute pain service should be responsible for adequately treating pain, training medical and nursing staff, and evaluating new and existing methods of treatment. As anesthesiologists deal with pain in the operating theater, it is not surprising that they claim a leading role for themselves in acute pain services choosing from the various postoperative pain treatment options.