Marketing Identities Through Language

English and Global Imagery in French Advertising

AvE. Martin

E-bok
PDF, Engelska, 2005

1 367 kr

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Beskrivning

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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Lotta Fumar, Seymour C. Tempest, George Tremel, Lisa Cohen, Haley Connor, E. Lopez, Alex Falkenberg, Sylvie Ciclist, Tina Brenner, E. Martin, Cynthia Jones, Zoey O'Hara, R. Mastu, J. J. Burton, Mark Pond, Mario de Angelo, Gary Grant, Carolin Engels, Ziva Libera, Andine Steffens - Liebt Euch!, E-bok

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Lotta Fumar, Seymour C. Tempest, George Tremel, Lisa Cohen, Haley Connor, E. Lopez, Alex Falkenberg, Sylvie Ciclist, Tina Brenner, E. Martin, Cynthia Jones, Zoey O'Hara, R. Mastu, J. J. Burton, Mark Pond, Mario de Angelo, Gary Grant, Carolin Engels, Ziva Libera, Andine Steffens

E-bok
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Lotta Fumar, Seymour C. Tempest, George Tremel, Lisa Cohen, Haley Connor, E. Lopez, Alex Falkenberg, Sylvie Ciclist, Tina Brenner, E. Martin, Cynthia Jones, Zoey O'Hara, R. Mastu, J. J. Burton, Mark Pond, Mario de Angelo, Gary Grant, Carolin Engels, Ziva Libera, Andine Steffens - Liebt Euch!, E-bok

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Lotta Fumar, Seymour C. Tempest, George Tremel, Lisa Cohen, Haley Connor, E. Lopez, Alex Falkenberg, Sylvie Ciclist, Tina Brenner, E. Martin, Cynthia Jones, Zoey O'Hara, R. Mastu, J. J. Burton, Mark Pond, Mario de Angelo, Gary Grant, Carolin Engels, Ziva Libera, Andine Steffens

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