Marketing Identities Through Language

English and Global Imagery in French Advertising

AvE. Martin

E-bok

PDF, Engelska, 2005

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Beskrivning

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Produktinformation

Utgivningsdatum:2005-11-30
Språk:Engelska
Filformat:PDF
Kopieringsskydd:LCP
ISBN:9780230511903
Förlag:Palgrave Macmillan UK

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