Emelia Amoako Asiedu – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2026
1 885 kr
Skickas inom 10-15 vardagar
This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative—highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.
E-bok
Engelska, 20262 436 kr
Läs direkt efter köp
This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative—highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.