Nyhet

Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

The Realities of the Post COVID-19 Era

AvEmelia Amoako Asiedu,Richard Kofi Asravor

Inbunden, Engelska, 2026

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Beskrivning

This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative—highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.

Produktinformation

Utgivningsdatum:2026-05-02
Mått:148 x 210 x 26 mm
Vikt:626 g
Format:Inbunden
Språk:Engelska
Antal sidor:369
Förlag:Springer Nature Switzerland AG
ISBN:9783032141736

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Mer om författaren

Emelia Amoako Asiedu, Associate Professor, Heads department of Marketing at GCTU Business School.Richard Kofi Asravor , Senior Lecturer, Heads department of Economics at GCTU Business School.George Oppong Appiagyei Ampong, is the Dean of GCTU Business School.Robert Ebo Hinson is a Marketing Professor at the University of Ghana.

Innehållsförteckning

Chapter 1: Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa – The Realities of Post COVID-19 ERA.- Chapter 2: Entrepreneurship and Innovation in Ghana - Post Covid-19 Realities.- Chapter 3: Creating and Sustaining Competitive Advantage in Small and Medium-Sized Enterprise (SME’s).- Chapter 4: Technology and Digitization in Small and Medium-Sized Enterprises in Ghana: Impact on Financial Performance.- Chapter 5: Sustainability marketing, social responsibility, ethics, and SME performance: the moderating role of government regulations.- Chapter 6: Leveraging Digital Technologies for Enhanced Complaint Management In Delivery Service SMEs: Insights From Ghanaian Consumer Behaviour.- Chapter 7: SMEs in the 4th Industrial Revolution: A Marketing Shift.- Chapter 8: The Role and Relevance of Marketing in Small and Medium-Sized Enterprises (SMEs) in Africa.- Chapter 9: Strategic Marketing Planning in Small and Medium-Sized Enterprises (SMEs).- Chapter 10: The role of digital advertising and AI-based public relations in Brand promotions: Conceptual Framework.- Chapter 11: Financial management among SMEs in Africa: The Ghanaian Case.- Chapter 12: The Role Entrepreneurial Orientation And Social Media Marketing On SMEs Performance.- Chapter 13: Building A Strong Online Presence For Small And Medium Enterprises: An Emerging Market Perspective.- Chapter 14: Chatbots and AI-based marketing as a digital marketing communication strategy for SMEs in Africa: Conceptual Framework.- Chapter 15: Dynamics of Small and Medium Enterprises' Borrower Characteristics and Credit Risk in Ghana.- Chapter 16: Conclusion and Reflections.