Emily Falk – författare

With so many competing priorities pulling us in different directions every day—family, friends, work, our health—it can feel difficult to make decisions that are aligned with what we care about most. Especially in the moment, we often default to the immediate demand, the path of least resistance, the worn old habit we wanted to change. In What We Value, pioneering scholar Emily Falk reveals how we can transform our relationship with the daily decisions that define our lives—opening pathways to make more purposeful, fulfilling choices; more successfully change our behavior; and influence others to see differently—by thinking like neuroscientists.Drawing on her own award-winning research, Falk introduces readers to a new paradigm for understanding why we, and those around us, do what we do. This is the value calculation: the often-subconscious mechanism by which the brain computes our everyday choices. By learning how it works, Falk shows, we can learn to work more strategically with it—whether we want to embrace new activities and behaviors, connect more meaningfully with others, or become more effective leaders in our organizations and communities. With captivating stories of star comedians, journalists, sports legends, and more, Falk demonstrates how we can change what we think just by changing what we think about; get less defensive by connecting with our core values; and seed innovation by seeking out different perspectives.Whether deciding on something as small as what to eat for lunch or as big as what career to pursue, we can have more agency and flexibility than we might think. What We Value is a groundbreaking guide to finding new possibilities in our choices—and the lives we ultimately make with them.

'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of GRIT'A leading expert in the science of how we make decisions, reveals how to make better ones' TELEGRAPH'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of INFLUENCEOur choices shape who we are - but what determines how we make our choices?In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work.Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives.Whether we want to embrace new behaviours or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention and get in sync with others.This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.

'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of GRIT'A leading expert in the science of how we make decisions, reveals how to make better ones' TELEGRAPH'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of INFLUENCEOur choices shape who we are - but what determines how we make our choices?In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work.Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives.Whether we want to embrace new behaviours or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention and get in sync with others.This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.