Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. She lives in Philadelphia.

"'Values’ can feel fuzzy, a fit for philosophers and theologians, not science.? But researchers are now exploring how value works in the brain; their fascinating insights make clear that we cannot just understand what drives us, but also shape it.?Emily?Falk?is a world leader in this space, and in this book, she provides a tour of motivation, thinking, and action.? Filled with cutting edge science and riveting?stories, What We Value will help you better understand how you make decisions, and equip you to make them more wisely."

Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. She lives in Philadelphia.

"'Values’ can feel fuzzy, a fit for philosophers and theologians, not science.? But researchers are now exploring how value works in the brain; their fascinating insights make clear that we cannot just understand what drives us, but also shape it.?Emily?Falk?is a world leader in this space, and in this book, she provides a tour of motivation, thinking, and action.? Filled with cutting edge science and riveting?stories, What We Value will help you better understand how you make decisions, and equip you to make them more wisely."

Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. She lives in Philadelphia.

"'Values’ can feel fuzzy, a fit for philosophers and theologians, not science.? But researchers are now exploring how value works in the brain; their fascinating insights make clear that we cannot just understand what drives us, but also shape it.?Emily?Falk?is a world leader in this space, and in this book, she provides a tour of motivation, thinking, and action.? Filled with cutting edge science and riveting?stories, What We Value will help you better understand how you make decisions, and equip you to make them more wisely."