Emily R. Aguiló-Pérez – författare

Since her creation in 1959, Barbie has become an icon of femininity to girls all over the world. In this study, author Emily R. Aguilo-Perez focuses on a group of multigenerational Puerto Rican women, exploring how playing with Barbie dolls as children has impacted their adult lives. By documenting the often-complicated relationships women have with Barbie dolls, Aguilo-Perez highlights the ways through which women and girls construct their own identities in relation to femininity, body image, race, and nationalism through Barbie play.

Focusing on multigenerational Puerto Rican women and girls, Emily R. Aguiló-Pérez masterfully illustrates how Barbie dolls impact femininity, body image, and cultural identity.Since her debut in 1959, Barbie has transcended boundaries and transformed into a global symbol of femininity, capturing the imaginations of girls all around the world. An American Icon in Puerto Rico offers a captivating study of that iconic influence by focusing on a group of multigenerational Puerto Rican women and girls.Through personal narratives and insights, author Emily R. Aguiló-Pérez unveils the emotional attachment that these women and girls have formed with the doll during their formative years. This connection serves as a powerful lens to explore the intricate relationships girls have with their Barbie dolls and the complex role Barbie plays in shaping their identities.Aguiló-Pérez boldly confronts the challenges and contradictions that arise, offering a compelling analysis of how playing with Barbie dolls can impact a girl's perception of femininity, body image, race, and even national identity. Through these nuanced explorations, she unearths the potential pitfalls of these influences, encouraging readers to reflect on their own relationships with the iconic doll.By weaving together personal anecdotes, historical context, and sociocultural analysis, Aguiló-Pérez masterfully illustrates how these women and girls navigate the diverse landscapes of femininity, body image, and cultural identity, with Barbie serving as both a facilitator and a reflection of their growth. In doing so, she redefines the significance of Barbie in the lives of Puerto Rican women and girls, prompting readers from all around the world to reevaluate their perceptions of femininity and embrace a more inclusive understanding of beauty, body image, and self-expression.

What is the significance of Barbie’s journey from toy aisles to screens? Barbie in the Media offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand’s multifaceted media presence, this volume’s chapters consider both Mattel’s corporate storytelling about and fans’ reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving sociopolitical contexts—inscribing the doll with ever-changing (and often conflicting) anxieties and dreams. These render the brand’s media presence a fascinating site of contested meaning, worthy of the sustained critique that Barbie in the Media offers readers.

What is the significance of Barbie’s journey from toy aisles to screens? Barbie in the Media offers a groundbreaking exploration of Barbie as a transmedia phenomenon. In examining the brand’s multifaceted media presence, this volume’s chapters consider both Mattel’s corporate storytelling about and fans’ reinterpretations of the iconic doll. Collectively, they reveal that these mediated negotiations of Barbie reflect and contribute to broader discourses about gender and identity in evolving sociopolitical contexts—inscribing the doll with ever-changing (and often conflicting) anxieties and dreams. These render the brand’s media presence a fascinating site of contested meaning, worthy of the sustained critique that Barbie in the Media offers readers.

#Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie’s identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.