Rebecca C. Hains is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children’s media culture, including Growing Up With Girl Power: Girlhood on Screen and in Everyday Life (2012); The Princess Problem (2014); Cultural Studies of LEGO: More than Just Bricks (2019); and Supernatural Youth in Media (2025). Emily R. Aguiló-Pérez is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA.  She has authored and co-edited numerous books and articles, including An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play (2022); Islas Lectoras: Bibliografía infantil puertorriqueña (2023); and The Cultural Legacy of Disney: A Century of Magic (2024).

• .- 1. Barbie and Digital Discourse: Brand, Identity, and Resistance in a Networked World Rebecca C. Hains and Emily R. Aguiló-Pérez.- Part I: Social Media Influencing and Barbie.- 2. ‘She’s Everything’: Mattel’s Re-branded Barbie Vlogger as Can-Do Girl Influencer Brilynn Janckila.- 3. She Can Be… President: Exploring #Barbieforpresident’s Social Media Campaign and Her Electability with Millennial Moms Andrea E. Hall & Lauren D. Furey.- 4. Barbie: The Original Brand Activist Andrea Bennet & Fernanda Muniz.- Part II: Digital Discourses about Barbie.- 5. There’s Something about Midge: (Mis)remembering Pregnant Doll Controversies Online Hannah Maitland.- 6. #Barbiecore: The Cruel(?) Optimism of Postfeminist Nostalgia Jennifer Dawn Whitney.- 7. Barbie’s Brazilian Parody: Deconstructing the Image of Mattel’s Perfect Doll Petronilio Filipe-Ferreira, Vírnia Martins, and Giselly Martins da Horta.- Part III: Negotiating Identity in Digital Culture with Barbie.-  8. Reclaiming our Childhoods: Black Women’s Engagement in Digital Black Barbie Doll Play Lakisha Odlum.- 9. Drag Queen Barbie as Influencer: Gender Expression and Drag Performance on Social Media Cecilia Cerja.- 10. #PlasticReligion: Barbie as a Religious Avatar on Social Media Emily R. Aguiló-Pérez, Emma Cieslik, and Mackenzie Taylo.