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6 produkter
6 produkter
Cross-Cultural Aspects of Tourism and Hospitality
A Services Marketing and Management Perspective
Häftad, Engelska, 2020
787 kr
Tillfälligt slut
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation.This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
Cross-Cultural Aspects of Tourism and Hospitality
A Services Marketing and Management Perspective
Inbunden, Engelska, 2020
3 253 kr
Tillfälligt slut
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation.This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
Cross-Cultural Aspects of Tourism and Hospitality
A Services Marketing and Management Perspective
Häftad, Engelska, 2025
642 kr
Skickas inom 10-15 vardagar
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.This book takes research-based approach, critically reviewing the findings of papers on cross-cultural aspects of tourism and hospitality and how these influence the attitudes and behaviours of the customer (e.g., a tourist or a guest), employee, and the manager. Individual chapters provide a diversified perspective to include intercultural competence and intercultural sensitivity, uncertainty avoidance and risk aversion, context in communication, power distance, indulgence and restraint, time orientation, gender egalitarianism, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This new edition has been updated to include:New content on technological advancements such as the impact of advanced technologies such as AI in general, the generative AI, and service robots, particularly in the context of service encounters and interactions in tourism and hospitality, together with cross-cultural aspects of sustainable tourism.New international case studies throughout to show the application of theory.New problem-solving tasks, chapter takeaways, and checkpoints in each chapter to aid understanding.This will be essential reading for all students, lecturers, researchers and practitioners, and future managers in the fields of tourism and hospitality.
Cross-Cultural Aspects of Tourism and Hospitality
A Services Marketing and Management Perspective
Inbunden, Engelska, 2025
2 193 kr
Skickas inom 10-15 vardagar
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.This book takes research-based approach, critically reviewing the findings of papers on cross-cultural aspects of tourism and hospitality and how these influence the attitudes and behaviours of the customer (e.g., a tourist or a guest), employee, and the manager. Individual chapters provide a diversified perspective to include intercultural competence and intercultural sensitivity, uncertainty avoidance and risk aversion, context in communication, power distance, indulgence and restraint, time orientation, gender egalitarianism, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This new edition has been updated to include:New content on technological advancements such as the impact of advanced technologies such as AI in general, the generative AI, and service robots, particularly in the context of service encounters and interactions in tourism and hospitality, together with cross-cultural aspects of sustainable tourism.New international case studies throughout to show the application of theory.New problem-solving tasks, chapter takeaways, and checkpoints in each chapter to aid understanding.This will be essential reading for all students, lecturers, researchers and practitioners, and future managers in the fields of tourism and hospitality.
1 374 kr
Skickas inom 5-8 vardagar
Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent research published in top tier journals, chapters in the book contain student aids, real-life examples, case studies, links to websites and activities alongside discussion questions and presentation slides for in-class use by teaching staff. This book is enhanced with supplementary resources including customizable lecture slides.
1 178 kr
Skickas inom 5-8 vardagar
Emotional intelligence is the capability to recognize, use and manage one's own emotions and those of others. The use of emotional information guides thinking and behaviour, allowing adjustment of emotions to adapt to environments. As tourism and hospitality services are produced and consumed simultaneously, with a high level of contact between employees and customers, the development of emotional intelligence of employees in tourism and hospitality establishments is vital. This book has a skills-based approach and explains how emotional intelligence can be developed in tourism and hospitality students and employees. Key features: A foreword by Gill Hasson The first tourism and hospitality book to describe emotional intelligence Covers all major literature, concepts, theories and research findings from the perspective of emotional intelligence. Includes exercises, end of chapter questions, practical examples, student aids and Powerpoint slides for each chapter that can be used in class by academicians and practitioners in their training sessions. The book is intended for use by tourism and hospitality students, researchers and practitioners.