Erdogan Koc – författare

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation.This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation.This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.This book takes research-based approach, critically reviewing the findings of papers on cross-cultural aspects of tourism and hospitality and how these influence the attitudes and behaviours of the customer (e.g., a tourist or a guest), employee, and the manager. Individual chapters provide a diversified perspective to include intercultural competence and intercultural sensitivity, uncertainty avoidance and risk aversion, context in communication, power distance, indulgence and restraint, time orientation, gender egalitarianism, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This new edition has been updated to include:New content on technological advancements such as the impact of advanced technologies such as AI in general, the generative AI, and service robots, particularly in the context of service encounters and interactions in tourism and hospitality, together with cross-cultural aspects of sustainable tourism.New international case studies throughout to show the application of theory.New problem-solving tasks, chapter takeaways, and checkpoints in each chapter to aid understanding.This will be essential reading for all students, lecturers, researchers and practitioners, and future managers in the fields of tourism and hospitality.

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.This book takes research-based approach, critically reviewing the findings of papers on cross-cultural aspects of tourism and hospitality and how these influence the attitudes and behaviours of the customer (e.g., a tourist or a guest), employee, and the manager. Individual chapters provide a diversified perspective to include intercultural competence and intercultural sensitivity, uncertainty avoidance and risk aversion, context in communication, power distance, indulgence and restraint, time orientation, gender egalitarianism, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This new edition has been updated to include:New content on technological advancements such as the impact of advanced technologies such as AI in general, the generative AI, and service robots, particularly in the context of service encounters and interactions in tourism and hospitality, together with cross-cultural aspects of sustainable tourism.New international case studies throughout to show the application of theory.New problem-solving tasks, chapter takeaways, and checkpoints in each chapter to aid understanding.This will be essential reading for all students, lecturers, researchers and practitioners, and future managers in the fields of tourism and hospitality.

Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent research published in top tier journals, chapters in the book contain student aids, real-life examples, case studies, links to websites and activities alongside discussion questions and presentation slides for in-class use by teaching staff. This book is enhanced with supplementary resources including customizable lecture slides.