Eric Häusler – författare
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2 produkter
2 produkter
615 kr
Skickas inom 10-15 vardagar
Dieses Buch beschreibt, wie der fragile und langwierige Prozess der Entwicklung einer Stadtmarke umsichtig gestaltet werden kann. Notwendige Hintergründe werden erläutert, von zahlreichen Erfahrungen wird berichtet, zielführendes Stadtmarkenmachen wird vielfältig inspiriert.Der Traum jeder Markenmacher*in: eine Stadt zu einer starken Stadtmarke – vielleicht sogar zu einem Mythos – zu entwickeln. Dabei bleibt die Mythenbildung ein Kuriosum. Erfolgt sie zielgerichtet, existieren einschlägige Erfolgsrezepte, können die Verantwortlichen identifiziert werden? Vor allem: Lässt sich der Prozess nachbilden? Wie gehen Markenmacher*innen mit der Komplexität der Phänomene Stadt und Stadtmarke handwerklich um? Wie verleihen sie dem mühevollen Prozess der Entstehung einer Stadtmarke vernünftige Erfolgsaussichten? Wie begegnen Markenmacher*innen der häufig beißenden Kritik von außen und den nagenden Selbstzweifeln? Erfolgreiche Stadtbilder entspringen den Irrungen und Wirrungen komplexer und mitunter zufälliger Prozesse. Im Zuge des globalen Städtewettbewerbs wird dieser evolutionäre Prozess mit den Errungenschaften des Handwerks des Markenmachens angereichert. Dies ist noch keine Erfolgsgarantie. Der Erfolg hängt von zahlreichen Voraussetzungen ab, die ausführlich thematisiert werden. Abschließend werden Handwerksregeln für gutes und zugleich sensibles Stadtmarkenmachen genannt.
Häftad, Engelska, 2024
820 kr
Skickas inom 10-15 vardagar
This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified? Above all: Can the process be replicated? How do brand makers deal with the complexity of the phenomena of cities and city brands? How do they give the arduous process of creating a city brand a reasonable chance of success? How do brand makers deal with the often biting criticism from outside and the nagging self-doubt?Successful cityscapes arise from the trials and tribulations of complex and sometimes random processes. In the course of global city competition, this evolutionaryprocess is enriched with the achievements of the craft of branding. This is not a guarantee of success. Success depends on numerous prerequisites, which are discussed in detail. Finally, craft rules for good and at the same time sensitive city branding are mentioned.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules foreffective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emergefrom complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussedconditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand makingachievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.