Florian Kohlbacher – författare
Visar alla böcker från författaren Florian Kohlbacher. Handla med fri frakt och snabb leverans.
7 produkter
Advertising in the Aging Society
Understanding Representations, Practitioners, and Consumers in Japan
Av Florian Kohlbacher, Michael Prieler
Inbunden, 2016
569 kr
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Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as …
Advertising in the Aging Society
Understanding Representations, Practitioners, and Consumers in Japan
Av Michael Prieler, Florian Kohlbacher
E-bok, 2016
803 kr
Lägg i varukorg
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as …
Advertising in the Aging Society
Understanding Representations, Practitioners, and Consumers in Japan
Av Florian Kohlbacher, Michael Prieler
Häftad, 2020
569 kr
Lägg i varukorg
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as …
Silver Market Phenomenon
Business Opportunities in an Era of Demographic Change
Av Cornelius Herstatt, Florian Kohlbacher
E-bok, 2008
880 kr
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TheSilverMarketPhenomenon In the developed countries, the dominant factor in the next society will be something to which most people are only beginning to pay attention: the rapid growth in the older po- lation and the rapid shrinking of the younger generation. Peter F. Drucker The current shift in …
Silver Market Phenomenon
Marketing and Innovation in the Aging Society
Av Florian Kohlbacher, Cornelius Herstatt
Inbunden, 2010
661 kr
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The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the …
Silver Market Phenomenon
Marketing and Innovation in the Aging Society
Av Cornelius Herstatt, Florian Kohlbacher
E-bok, 2010
877 kr
Lägg i varukorg
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the …
Silver Market Phenomenon
Marketing and Innovation in the Aging Society
Av Florian Kohlbacher, Cornelius Herstatt
Häftad, 2014
661 kr
Lägg i varukorg
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the …
