Michael Prieler – författare
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2 produkter
2 produkter
Advertising in the Aging Society
Understanding Representations, Practitioners, and Consumers in Japan
Inbunden, Engelska, 2016
553 kr
Skickas inom 10-15 vardagar
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Advertising in the Aging Society
Understanding Representations, Practitioners, and Consumers in Japan
Häftad, Engelska, 2020
553 kr
Skickas inom 10-15 vardagar
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.