Francesca Golfetto – författare

Visar alla böcker från författaren Francesca Golfetto. Handla med fri frakt och snabb leverans.

4 produkter

1. 

   Trade Shows in the Globalizing Knowledge Economy

   Av Diego Rinallo, Francesca Golfetto m. fl.

   E-bok, 2014

   1420 kr

   Lägg i varukorg

   This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are …

2. 

   Trade Shows in the Globalizing Knowledge Economy

   Av Harald Bathelt, Francesca Golfetto m. fl.

   Inbunden, 2014

   2352 kr

   Lägg i varukorg

   This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are …

3. 

   Creating and Managing Superior Customer Value

   Av Arch G. Woodside, Michael Gibbert m. fl.

   Inbunden, 2008

   1604 kr

   Lägg i varukorg

   "Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a …

4. 

   Creating and Managing Superior Customer Value

   Av Francesca Golfetto, Michael Gibbert m. fl.

   E-bok, 2008

   1204 kr

   Lägg i varukorg

   "Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a …