Frank Pollick - Böcker

Societies have always depended upon humanity’s ability to correctly perceive situations and determine suitable subsequent actions. Since this requires us to accurately deal with information, it is important to understand not only how we (mostly) do this, but also how errors may arise. This is the focus of the new, second edition of Cognitive Psychology, one of the most dynamic areas in its field. Accessible yet comprehensive, this text aims to overcome the gap that arises between real life and laboratory studies, by providing an appropriate balance of research versus application.Key Features:• A new structure to better reflect the content and align with teaching• A brand-new standalone chapter on Consciousness• Fully updated pedagogy, including When Things Go Wrong and Research Close Up• Practical Application boxes to highlight the real-world implications of discoveries• Discussion Questions at the end of every chapter to encourage reflection and critical thinking• New chapter links to demonstrate topic connections and signpost readers• A retained emphasis on the critical evaluation of researchCognitive Psychology is available with McGraw Hill’s Connect®, the powerful online learning platform which features our award-winning adaptive reading experience, as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit our website.