Frank T. Piller – författare

Manufacturing companies have just begun to implement the concepts of the Fourth Industrial Revolution (Industry 4.0) on a larger scale. Still, this area is characterized by a rapid pace of technological change, blurring boundaries between physical, digital, and biological systems, and a quickly changing growing political, economic, and social environment -- leading to high uncertainty in decision making and many questions about the future development in this field.

This proceedings volume presents the latest research fromthe worldwide mass customization, personalization and co-creation (MCPC)community bringing together new thoughts and results from various disciplineswithin the field. The chapters are based on papers from The MCPC 2015Conference where the emphasis was placed on “managing complexity.” MCPC is nowbeginning to emerge in many industries as a profitable business model. Butcustomization and personalization go far beyond the sheer individualization ofproducts and become an extension of current business models and productionstyles. This book covers topics such as complexity management ofknowledge-based systems in manufacturing design and production, sustainablemass customization, choice navigation, and product modeling. The chapters arecontributed by a wide range of specialists, offering cutting-edge research, aswell as insightful advances in industrial practice in key areas.

This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and practice from authors that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0. The book places a new set of values in the centre of the debate: a world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. It discusses how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole. The chapters of this book are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas.

The MCPC 2017 has a strong focus on real life MCP applications, and this proceedings volume reflects this. MCP strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of MCP is to provide goods and services that best serve individual customers’ needs with near mass production efficiency. This proceedings volume highlights the interdisciplinary work of thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice.

Chapter 24 is open access under a CC BY 4.0 license via link.springer.com.