Fred Wiersema – författare
Visar alla böcker från författaren Fred Wiersema. Handla med fri frakt och snabb leverans.
5 produkter
Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market
Av Fred Wiersema, Michael Treacy
Häftad, 1997
256 kr
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Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do …
New Market Leaders
Häftad, 2002
265 kr
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In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders , a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, …
New Market Leaders
Who''s Winning and How in the Battle for Customers
Ljudbok, 2001
221 kr
Lägg i varukorg
In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders , a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, …
New Market Leaders
Who''s Winning And How In The Battle For Customers
E-bok, 2012
121 kr
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Ask any manager to identify what''s different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper …
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Av Michael Treacy, Fred Wiersema
Häftad
139 kr
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