G. Michael Maddock – författare
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4 produkter
Brand New
Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Av G. Michael Maddock, Luisa C. Uriarte m. fl.
Inbunden, 2011
255 kr
Lägg i varukorg
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly …
Brand New
Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Av Paul B. Brown, Luisa C. Uriarte m. fl.
E-bok, 2011
321 kr
Lägg i varukorg
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life , the authors of this tightly …
Brand New
Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Av Paul B. Brown, Luisa C. Uriarte m. fl.
E-bok, 2011
328 kr
Lägg i varukorg
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life , the authors of this tightly …
Flirting With The Uninterested
Innovating In A ""Sold, Not Bought"" Category
Av Maria Ferrante-Schepis, G. Michael Maddock
Inbunden, 2012
264 kr
Tillfälligt slut
Does anyone else smell shift? Do you sense that the insurance industry is headed for an upheaval? Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone …