Ganna Pogrebna – författare

The Cambridge Handbook of Behavioural Data Science offers an essential exploration of how behavioural science and data science converge to study, predict, and explain human, algorithmic, and systemic behaviours. Bringing together scholars from psychology, economics, computer science, engineering, and philosophy, the Handbook presents interdisciplinary perspectives on emerging methods, ethical dilemmas, and real-world applications. Organised into modular parts-Human Behaviour, Algorithmic Behaviour, Systems and Culture, and Applications-it provides readers with a comprehensive, flexible map of the field. Covering topics from cognitive modelling to explainable AI, and from social network analysis to ethics of large language models, the Handbook reflects on both technical innovations and the societal impact of behavioural data, and reinforces concepts in online supplementary materials and videos. The book is an indispensable resource for researchers, students, practitioners, and policymakers who seek to engage critically and constructively with behavioural data in an increasingly digital and algorithmically mediated world.

The Cambridge Handbook of Behavioural Data Science offers an essential exploration of how behavioural science and data science converge to study, predict, and explain human, algorithmic, and systemic behaviours. Bringing together scholars from psychology, economics, computer science, engineering, and philosophy, the Handbook presents interdisciplinary perspectives on emerging methods, ethical dilemmas, and real-world applications. Organised into modular parts-Human Behaviour, Algorithmic Behaviour, Systems and Culture, and Applications-it provides readers with a comprehensive, flexible map of the field. Covering topics from cognitive modelling to explainable AI, and from social network analysis to ethics of large language models, the Handbook reflects on both technical innovations and the societal impact of behavioural data, and reinforces concepts in online supplementary materials and videos. The book is an indispensable resource for researchers, students, practitioners, and policymakers who seek to engage critically and constructively with behavioural data in an increasingly digital and algorithmically mediated world.

This book is a means to diagnose, anticipate and address new cyber risks and vulnerabilities while building a secure digital environment inside and around businesses. It empowers decision makers to apply a human-centred vision and a behavioral approach to cyber security problems in order to detect risks and effectively communicate them.The authors bring together leading experts in the field to build a step-by-step toolkit on how to embed human values into the design of safe human-cyber spaces in the new digital economy. They artfully translate cutting-edge behavioral science and artificial intelligence research into practical insights for business.As well as providing executives, risk assessment analysts and practitioners with practical guidance on navigating cyber risks within their organizations, this book will help policy makers better understand the complexity of business decision-making in the digital age.Step by step, Pogrebna and Skilton showyou how to anticipate and diagnose new threats to your business from advanced and AI-driven cyber-attacks.