George Cvetkovich – författare

This work examines the basic social-psychological problems that generate the need for social trust and other acculturation strategies. Social trust is examined within the context of competing social problem-solving tools. The authors analyze the problem of how social trust can be encouraged within a cultural context that favors other socialization strategies, particularly distrust. They look at the relation between social trust and risk communication, specifically how social trust might be used to transform public participation; from an ineffective formalist show into a creative, community-building, problem-solving process. The work distinguishes between two forms of social trust pertinent to our world today: pluralistic, which occurs within groups and is based on existing values, and cosmopolitan, which is an across-group phenomenon and is based on emerging values. Earle and Cvetkovich's study is the story of gradual movement from pluralistic to cosmopolitan social trust.

Social trust is a crucial issue to many aspects of modern society. Policy makers continually aspire to winning it and corporations frequently run the risk of losing it. The 'trust deficit' raises vital questions and problems to which until recently there have been few answers or solutions.Experts from both sides of the Atlantic explore the importance for trust of various influences, from individual perceptions to organizational systems, and consider the conditions involved in building or undermining trust. Several authors examine practical hazard management issues, including medical vaccination programmes and popular participation in pollution control and waste management as strategies for enhancing social trust.This book provides insightful analysis for researchers and students of environmental and social sciences and is essential reading for those engaged in risk management in both the public and private sectors.