George Spais – författare
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4 produkter
Marketing in a Digital World
Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Av Varsha Jain, Githa S. Heggde m. fl.
Inbunden, 2026
1800 kr
Lägg i varukorg
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing …
Marketing in a Digital World
Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Av George Spais, Russell Belk m. fl.
E-bok, 2026
2341 kr
Lägg i varukorg
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing …
Marketing in the Digital Age
Insights into Consumer Decisions, Social Influence, and Responsible Marketing
Av Varsha Jain, Githa S. Heggde m. fl.
Inbunden, 2026
1800 kr
Lägg i varukorg
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and …
Marketing in the Digital Age
Insights into Consumer Decisions, Social Influence, and Responsible Marketing
Av George Spais, Russell Belk m. fl.
E-bok, 2026
2341 kr
Lägg i varukorg
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and …
