Githa S. Heggde – författare

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7 produkter

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7 produkter

Marketing in a Digital World
Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
AvVarsha Jain,Githa S. Heggdem. fl.
Inbunden, Engelska, 2026
1 782 kr
Skickas inom 5-8 vardagar
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.
Marketing in a Digital World
Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
AvGeorge Spais,Russell Belkm. fl.
E-bok
Engelska, 2026
2 267 kr
Läs direkt efter köp
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.
Marketing in the Digital Age
Insights into Consumer Decisions, Social Influence, and Responsible Marketing
AvVarsha Jain,Githa S. Heggdem. fl.
Inbunden, Engelska, 2026
1 782 kr
Skickas inom 10-15 vardagar
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices shaped by digitalization. The chapters extend that tradition by offering theoretical and empirical insights for academics, practitioners, and policymakers who wish to understand how consumer behavior evolves within dynamic digital marketplaces. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised Mudra Institute of Communications, Ahmedabad, India.
Marketing in the Digital Age
Insights into Consumer Decisions, Social Influence, and Responsible Marketing
AvGeorge Spais,Russell Belkm. fl.
E-bok
Engelska, 2026
2 267 kr
Läs direkt efter köp
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices shaped by digitalization. The chapters extend that tradition by offering theoretical and empirical insights for academics, practitioners, and policymakers who wish to understand how consumer behavior evolves within dynamic digital marketplaces. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised Mudra Institute of Communications, Ahmedabad, India.
Immersive Technology and Experiences
Implications for Business and Society
AvGitha S. Heggde,Santosh Kumar Patram. fl.
Inbunden, Engelska, 2024
1 782 kr
Skickas inom 10-15 vardagar
This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world examples that demonstrate how immersive technology is being used in different industries. Chapters in this book are from academicians and industry professionals to create a fine balance of knowledge and practice perspective of today’s immersive technology. It is written in accessible language that is easy for non-experts to understand. It focuses on the future of immersive technology, exploring its potential impact on society and the economy. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in theyears to come. It is a valuable resource for anyone learning more about immersive technology.
Immersive Technology and Experiences
Implications for Business and Society
AvRasananda Panda,Santosh Kumar Patram. fl.
E-bok
Engelska, 2023
2 201 kr
Läs direkt efter köp
This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world examples that demonstrate how immersive technology is being used in different industries. Chapters in this book are from academicians and industry professionals to create a fine balance of knowledge and practice perspective of today’s immersive technology. It is written in accessible language that is easy for non-experts to understand. It focuses on the future of immersive technology, exploring its potential impact on society and the economy. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in theyears to come. It is a valuable resource for anyone learning more about immersive technology.
Immersive Technology and Experiences
Implications for Business and Society
AvGitha S. Heggde,Santosh Kumar Patram. fl.
Häftad, Engelska, 2025
1 782 kr
Skickas inom 10-15 vardagar
This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world examples that demonstrate how immersive technology is being used in different industries. Chapters in this book are from academicians and industry professionals to create a fine balance of knowledge and practice perspective of today’s immersive technology. It is written in accessible language that is easy for non-experts to understand. It focuses on the future of immersive technology, exploring its potential impact on society and the economy. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in theyears to come. It is a valuable resource for anyone learning more about immersive technology.

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Githa S. Heggde – författare

Marketing in a Digital World

Marketing in a Digital World

Marketing in the Digital Age

Marketing in the Digital Age

Immersive Technology and Experiences

Immersive Technology and Experiences

Immersive Technology and Experiences

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