Gerald Smith – författare

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies. Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy. The result is more rational and more profitable pricing—with respect to not only revenue and profitability but also employee productivity and customer satisfaction.Offering an accessible and actionable model, Getting Price Right is the first book to apply behavioral economics to managerial price setting. It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.

Responsive Leadership in Education: Sustaining the Educational Village for Student Success introduces a transformative framework grounded in the African proverb, "It takes a village to raise a child." This essential resource explores the 5Rs of Responsive Leadership-Reflect, Relate, Represent, Respond, and Revisit-offering practical applications for educational leaders committed to fostering student success. Each chapter emphasizes the critical role of stakeholders, or "villagers," in achieving sustainable outcomes and dismantling oppressive practices. The preface sets the stage for the 5Rs framework, highlighting the urgency of responsive leadership in today's diverse educational landscape. It outlines how the book's structure and tools will empower readers to lead with equity, inclusion, and continuous improvement in mind. Each chapter opens with stakeholder vignettes and poses discussion questions that engage readers in connecting the principles to their own experiences. Case studies and reflective questions at the end of each chapter further ensure that insights can be translated into actionable strategies. By providing a practical, stakeholder-centered approach, this book equips educational communities to confront marginalization and create environments where every student can thrive.Responsive Leadership in Education: Sustaining the Educational Village for Student Success is an invaluable resource for educational leaders seeking to navigate current challenges, promoting equity, diversity, inclusion, and belonging in our schools while inspiring meaningful change.Introduces the 5Rs-- Reflect, Relate, Represent, Respond, and Revisit- to provide a transformative framework for fostering collaboration and student achievementEmpowers students, professors in Educational Leadership courses, and higher education administrators with actionable insights to promote equity, diversity, and inclusion while addressing systemic biases in educational settingsIncorporates engaging pedagogical tools, including chapter-opening vignettes, discussion questions, real-world examples, and case studies, ensuring readers can effectively apply concepts to enhance their leadership practices

This unique book goes beyond examining individual aspects of political behavior. In Political Behavior, the authors pose a model of how citizens behave in the political arena and suggest that particular expressions provide clues about where citizens locate their behaviors within the contexts defined by this model. The focus is on how ethical, empirical, and prudential issues affect political behavior. The author's approach is contextual, making the discussion energetic and enlightening. Political Behavior serves as a multidisciplinary approach to the study of political behavior. It will be a valuable text for courses and seminars such as political behavior, political theory, logic, political philosophy, political participation, government, business, political economy, and political sociology.