Gerry Johnson – författare

Understand and apply the essential concepts and techniques of strategy.

Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios.

The nine chapters provide an accessible introductory analysis of the 'strategic position' and 'strategic choices' facing contemporary organisations.

Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, innovation and mergers and acquisitions.

The final chapter, 'Strategy in action' addresses implementation issues such as organisational structure, managerial systems and strategic change. In addition, new supporting content at the end of the book on ‘Working with strategy' for case study analysis and presentation further provides practical tools to help you develop your strategic analysis and communication skills.

As a result, this textbook is ideal for undergraduate and MBA students who study strategy analysis-related courses or strategy as part of a wider degree in areas such as science or engineering.

Develop your strategic thinking and tackle business challenges with confidence.

Exploring Strategy Text & Cases 14e provides the most comprehensive and practical introduction to strategic management, helping you to examine the fundamental questions facing organizations today - how they prosper, grow, innovate, and adapt in an increasingly complex business environment.

Built around a unique three-part framework – Strategic Position, Strategic Choices, and Strategy in Action – the text bridges theory and application through clear explanations, illustrative examples and real-world case studies. Every chapter integrates tried-and-tested learning features which enable you to ‘think differently’ and prepare for success in your studies.

The 14th edition is fully revised and updated to reflect the latest developments in strategy, including how organizations can use Artificial Intelligence in their strategizing and how you can apply these tools effectively and appropriately within your coursework.

As an increasingly vital cross-cutting theme, sustainability topics are also expanded, from environmental analysis to strategy evaluation and implementation.

In addition, there are more real-world connections including 30 new or updated end-of-text case studies from subject matter experts exploring a diverse range of industries around the world. Within chapters, a brand-new running case illustration follows Emilie, a graduate looking to grow her coffee shop business, allowing you to apply key concepts and techniques throughout to deepen understanding.

As a result, this highly trusted and best-selling title continues to be the go-to resource for all those seeking to develop their professional skills and strategic thinking as future managers and leaders.

Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.

With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.

The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:

How does an organisation prosper today How do organisations grow How do they innovate and change?

From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.

This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking.

New to this edition:

Think strategically and carry out case analyses and strategy assignments with the new chapter, 'Working with Strategy' Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy Learn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber. This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.

Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.

With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.

The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:

How does an organisation prosper today? How do organisations grow? How do they innovate and change?

From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.

New to this edition:

Think strategically and carry out case analyses and strategy assignments with the new chapter, 'Working with Strategy' Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy Learn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.

Most businesses face the choice of either competing on the 'low road' of cost, or the 'high road' of innovation and value. Much the same goes for national economies and the UK is no exception. But how do businesses - and the people who manage them - go beyond the policy prescription and the easy exhortation to make that shift, to manage change and go well beyond business as usual?This ground-breaking book - the combined insight of some of the best minds in management, grouped together in the Advanced Institute of Management Research - does just that. It presents a clear and crisp analysis of the context and the challenge; and offers managers a range of ideas on how to develop the competences, practices and values that can make a difference. It is essential reading for policy makers, analysts, academics, and managers to be who want to make a different future.

Most businesses face the choice of either competing on the 'low road' of cost, or the 'high road' of innovation and value. Much the same goes for national economies and the UK is no exception. But how do businesses - and the people who manage them - go beyond the policy prescription and the easy exhortation to make that shift, to manage change and go well beyond business as usual?This ground-breaking book - the combined insight of some of the best minds in management, grouped together in the Advanced Institute of Management Research - does just that. It presents a clear and crisp analysis of the context and the challenge; and offers managers a range of ideas on how to develop the competences, practices and values that can make a difference. It is essential reading for policy makers, analysts, academics, and managers to be who want to make a different future.

Most businesses face the choice of either competing on the 'low road' of cost, or the 'high road' of innovation and value. Much the same goes for national economies and the UK is no exception. But how do businesses - and the people who manage them - go beyond the policy prescription and the easy exhortation to make that shift, to manage change and go well beyond business as usual?This ground-breaking book - the combined insight of some of the best minds in management, grouped together in the Advanced Institute of Management Research - does just that. It presents a clear and crisp analysis of the context and the challenge; and offers managers a range of ideas on how to develop the competences, practices and values that can make a difference. It is essential reading for policy makers, analysts, academics, and managers to be who want to make a different future.

Strategic Thinking Leadership and the Management of Change Edited by John Hendry University of Cambridge, UK and Gerry Johnson Cranfield School of Management, UK with Julia Newton Cranfield School of Management, UK Published in association with the Strategic Management Society, The Wiley Strategic Management Series aims to illustrate the 'best in global strategic management' for academics, business practitioners and consultants. This book, the first volume in the series, is concerned with the process of strategic management and change. It places emphasis on the way people think about strategy and make sense of their organisational worlds; on organisational learning and adaption; and on the part played in this by leadership. Contributors Chris Bennett R. Thomas Lenz Mary M. Crossan Michael Levenhagen Yves Doz Martha L. Maznevski Jane E. Dutton Lief Melin Tony Eccles Julia Newton Colin Eden Wendy J. Penner Ewan Ferlie Andrew Pettigrew Charles M. Hampden-Turner Joseph F. Porac Kees Van Der Heijden James C. Rush Bo Hellgren Heinz Thanheiser John Hendry Howard Thomas Terry Hildebrand Richard Whipp Gerry Johnson Rod E. White Henry W. Lane Richard Whittington

Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do. Written by a distinguished team of researchers and educators, this book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on practice as well as commentaries on published illustrative papers that exemplify the practice perspective. Strategy as Practice will be essential reading for doctoral students, researchers and academics who wish to understand or undertake research in this important field of management research.

Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do. Written by a distinguished team of researchers and educators, this book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on practice as well as commentaries on published illustrative papers that exemplify the practice perspective. Strategy as Practice will be essential reading for doctoral students, researchers and academics who wish to understand or undertake research in this important field of management research.

Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do. Written by a distinguished team of researchers and educators, this book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on practice as well as commentaries on published illustrative papers that exemplify the practice perspective. Strategy as Practice will be essential reading for doctoral students, researchers and academics who wish to understand or undertake research in this important field of management research.

Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do. Written by a distinguished team of researchers and educators, this book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on practice as well as commentaries on published illustrative papers that exemplify the practice perspective. Strategy as Practice will be essential reading for doctoral students, researchers and academics who wish to understand or undertake research in this important field of management research.

Understand basics and develop expertise to think and behave like a manager Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change.  This is the Text Only edition, and the Text and Cases edition also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League. New to this edition:The 12th Edition of Exploring Strategy has been comprehensively updated to help you:·    Understand clearly the key concepts and tools of strategic management·    Explore hot topics, including business models, corporate governance, innovation and entrepreneurship·    Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business. Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.Duncan Angwin is Dean of Nottingham University Business School.Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.   Pearson, the world’s learning company.

Understand and apply the essential concepts and techniques of strategy with a text coming from the leading team in the field.

Fundamentals of Strategy, 5th edition, by Whittington, Regnér, Angwin, Johnson, and Scholes is an easy-to-follow guide to the fundamental issues and techniques of strategy from the author team of the market-leading text Exploring Strategy.

This textbook is ideal for students who study strategy analysis-related courses, or strategy as part of a wider degree in areas, such as science or engineering.

The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations.

The text has nine chapters and can be studied in connection with the twelfth edition of Exploring Strategy, offering an in-depth analysis of some of the core terms and theories developed in the latter, such as the 'strategic position' and 'strategic choices'-facing organisations. The topics include, among others, analysis on a macro-environmental and industry level, capability, and culture, as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, and innovation. The final chapter, 'Strategy in Action', raises fundamental issues on the structure of organisations, managerial systems, and strategic change.

With useful features, including a wide range of illustrations to complement the reader-friendly content, end-of-chapter case studies, and a companion website to consolidate your understanding, this must-have textbook demonstrates how the strategic theories of today apply in real-life scenarios.

Develop your strategic thinking and tackle business challenges with confidence.

Exploring Strategy (Text Only) 14e provides the most comprehensive and practical introduction to strategic management, helping you to examine the fundamental questions facing organizations today - how they prosper, grow, innovate, and adapt in an increasingly complex business environment.

Built around a unique three-part framework – Strategic Position, Strategic Choices, and Strategy in Action – the text bridges theory and application through clear explanations, illustrative examples and real-world case studies. Every chapter integrates tried-and-tested learning features which enable you to ‘think differently’ and prepare for success in your studies.

The 14th edition is fully revised and updated to reflect the latest developments in strategy, including how organizations can use Artificial Intelligence in their strategizing and how you can apply these tools effectively and appropriately within your coursework.

As an increasingly vital cross-cutting theme, sustainability topics are also expanded, from environmental analysis to strategy evaluation and implementation.

In addition, there are more real-world connections including 30 new or updated end-of-text case studies from subject matter experts exploring a diverse range of industries around the world. Within chapters, a brand-new running case illustration follows Emilie, a graduate looking to grow her coffee shop business, allowing you to apply key concepts and techniques throughout to deepen understanding.

As a result, this highly trusted and best-selling title continues to be the go-to resource for all those seeking to develop their professional skills and strategic thinking as future managers and leaders.

Understand and apply the essential concepts and techniques of strategy.

Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.

This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios.

The nine chapters provide an accessible introductory analysis of the ''strategic position'' and ''strategic choices'' facing contemporary organisations.

Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, innovation and mergers and acquisitions.

The final chapter, ''Strategy in action'' addresses implementation issues such as organisational structure, managerial systems and strategic change. In addition, new supporting content at the end of the book on ‘Working with strategy'' for case study analysis and presentation further provides practical tools to help you develop your strategic analysis and communication skills.

As a result, this textbook is ideal for undergraduate and MBA students who study strategy analysis-related courses or strategy as part of a wider degree in areas such as science or engineering.

Das beliebte Standardlehrwerk gilt seit langem als wesentliche Einführung in die Strategie für Studierende und Manager und wurde weltweit über eine Million Mal verkauft. Von unternehmerischen Start-ups über multinationale Unternehmen, Wohltätigkeitsorganisationen bis hin zu Regierungsbehörden wirft dieses Buch die großen Fragen zu Organisationen auf - wie sie gedeihen, wie sie wachsen, wie sie innovieren und wie sie sich verändern.

Erreicht wird dies durch einen umfangreichen theoretischen Grundlagenteil und einen Fundus von über 100 nationalen und internationalen Fallstudien aus den Wirtschaftsräumen Deutschland, Europa, USA und Schwellenländern wie China und Indien. Der übersichtliche Aufbau mit vielen Darstellungen, Exkursen und Aufgaben sorgt für einen schnellen Gesamtüberblick, bietet die Möglichkeit der gezielten Prüfungsvorbereitung und lädt zum Nachschlagen ein. Aufgrund der internationalen Sichtweise wird das Lehrwerk weltweit an führenden Business Schools und wirtschaftswissenschaftlichen Fakultäten eingesetzt.

Neben detaillierteren Änderungen legt die zwölfte Ausgabe einen stärkeren Fokus auf die Technologiestrategie: Die Autoren spiegeln die heutige Kultur des schnellen technologischen Wandels wieder und haben die Diskussion über Geschäftsmodelle und Ökosysteme weiterentwickelt.Ein aktualisierter Ansatz für die Unternehmensstrategie: mit radikalen Änderungen verbessert die Behandlung von Veräußerungen sowie Akquisitionen und Fusionen. Ein überarbeiteter Ansatz zur Strategieevaluierung konzentriert sich auf die Evaluierung von Strategische Optionen für praktische Techniken, z. B. Hinzufügen der DuPont-Pyramidenanalyse.

Lernen Sie effizienter mit den leistungsstarken Funktionen unserer eTextbooksDieses Produkt ist ein Pearson eTextbook. Pearson eTextbooks ermöglichen aktives und effektives Selbststudium auf jedem Gerät. Sie verbinden die fundierten Lerninhalte unserer renommierten Autor*innen mit interaktiven, multimedialen Lerninhalten. Gleichzeitig bieten verschiedene Tools vielfältige Möglichkeiten, das eigene Wissen zu festigen und sich gezielt auf Unterricht, Prüfungen und Tests vorzubereiten. Pearson eTextbooks gehen damit weit über die Möglichkeiten herkömmlicher gedruckter Bücher oder klassischer eBooks hinaus.

Das beliebte Standardlehrwerk gilt seit langem als wesentliche Einführung in die Strategie für Studierende und Manager und wurde weltweit über eine Million Mal verkauft. Von unternehmerischen Start-ups über multinationale Unternehmen, Wohltätigkeitsorganisationen bis hin zu Regierungsbehörden wirft dieses Buch die großen Fragen zu Organisationen auf - wie sie gedeihen, wie sie wachsen, wie sie innovieren und wie sie sich verändern.

Erreicht wird dies durch einen umfangreichen theoretischen Grundlagenteil und einen Fundus von über 100 nationalen und internationalen Fallstudien aus den Wirtschaftsräumen Deutschland, Europa, USA und Schwellenländern wie China und Indien. Der übersichtliche Aufbau mit vielen Darstellungen, Exkursen und Aufgaben sorgt für einen schnellen Gesamtüberblick, bietet die Möglichkeit der gezielten Prüfungsvorbereitung und lädt zum Nachschlagen ein. Aufgrund der internationalen Sichtweise wird das Lehrwerk weltweit an führenden Business Schools und wirtschaftswissenschaftlichen Fakultäten eingesetzt.

Neben detaillierteren Änderungen legt die zwölfte Ausgabe einen stärkeren Fokus auf die Technologiestrategie: Die Autoren spiegeln die heutige Kultur des schnellen technologischen Wandels wieder und haben die Diskussion über Geschäftsmodelle und Ökosysteme weiterentwickelt.Ein aktualisierter Ansatz für die Unternehmensstrategie: mit radikalen Änderungen verbessert die Behandlung von Veräußerungen sowie Akquisitionen und Fusionen. Ein überarbeiteter Ansatz zur Strategieevaluierung konzentriert sich auf die Evaluierung von Strategische Optionen für praktische Techniken, z. B. Hinzufügen der DuPont-Pyramidenanalyse.

Lernen Sie effizienter mit den leistungsstarken Funktionen unserer eTextbooksDieses Produkt ist ein Pearson eTextbook. Pearson eTextbooks ermöglichen aktives und effektives Selbststudium auf jedem Gerät. Sie verbinden die fundierten Lerninhalte unserer renommierten Autor*innen mit interaktiven, multimedialen Lerninhalten. Gleichzeitig bieten verschiedene Tools vielfältige Möglichkeiten, das eigene Wissen zu festigen und sich gezielt auf Unterricht, Prüfungen und Tests vorzubereiten. Pearson eTextbooks gehen damit weit über die Möglichkeiten herkömmlicher gedruckter Bücher oder klassischer eBooks hinaus.

Das beliebte Standardlehrwerk gilt seit langem als wesentliche Einführung in die Strategie für Studierende und Manager und wurde weltweit über eine Million Mal verkauft. Von unternehmerischen Start-ups über multinationale Unternehmen, Wohltätigkeitsorganisationen bis hin zu Regierungsbehörden wirft dieses Buch die großen Fragen zu Organisationen auf - wie sie gedeihen, wie sie wachsen, wie sie innovieren und wie sie sich verändern.

Erreicht wird dies durch einen umfangreichen theoretischen Grundlagenteil und einen Fundus von über 100 nationalen und internationalen Fallstudien aus den Wirtschaftsräumen Deutschland, Europa, USA und Schwellenländern wie China und Indien. Der übersichtliche Aufbau mit vielen Darstellungen, Exkursen und Aufgaben sorgt für einen schnellen Gesamtüberblick, bietet die Möglichkeit der gezielten Prüfungsvorbereitung und lädt zum Nachschlagen ein. Aufgrund der internationalen Sichtweise wird das Lehrwerk weltweit an führenden Business Schools und wirtschaftswissenschaftlichen Fakultäten eingesetzt.

Neben detaillierteren Änderungen legt die zwölfte Ausgabe einen stärkeren Fokus auf die Technologiestrategie: Die Autoren spiegeln die heutige Kultur des schnellen technologischen Wandels wieder und haben die Diskussion über Geschäftsmodelle und Ökosysteme weiterentwickelt.Ein aktualisierter Ansatz für die Unternehmensstrategie: mit radikalen Änderungen verbessert die Behandlung von Veräußerungen sowie Akquisitionen und Fusionen. Ein überarbeiteter Ansatz zur Strategieevaluierung konzentriert sich auf die Evaluierung von Strategische Optionen für praktische Techniken, z. B. Hinzufügen der DuPont-Pyramidenanalyse.

Lernen Sie effizienter mit den leistungsstarken Funktionen unserer eTextbooksDieses Produkt ist ein Pearson eTextbook. Pearson eTextbooks ermöglichen aktives und effektives Selbststudium auf jedem Gerät. Sie verbinden die fundierten Lerninhalte unserer renommierten Autor*innen mit interaktiven, multimedialen Lerninhalten. Gleichzeitig bieten verschiedene Tools vielfältige Möglichkeiten, das eigene Wissen zu festigen und sich gezielt auf Unterricht, Prüfungen und Tests vorzubereiten. Pearson eTextbooks gehen damit weit über die Möglichkeiten herkömmlicher gedruckter Bücher oder klassischer eBooks hinaus.