Giuseppe Bertoli – författare

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3 produkter

1. 

   International Marketing and the Country of Origin Effect

   The Global Impact of ‘Made in Italy’

   Av Giuseppe Bertoli, Riccardo Resciniti

   Inbunden, 2013

   1882 kr

   Lägg i varukorg

   The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including …

2. 

   International Marketing and the Country of Origin Effect

   The Global Impact of 'Made in Italy'

   Av Riccardo Resciniti, Giuseppe Bertoli

   E-bok, 2013

   472 kr

   Lägg i varukorg

   The country of origin of goods and services can have positive or negative effect on customers'' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including …

3. 

   Customer Management: Growth, Value and Loyalty

   Av Giuseppe Bertoli, Cristian Chizzoli

   Häftad, 2026

   557 kr

   Lägg i varukorg