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4 produkter
International Marketing and the Country of Origin Effect
The Global Impact of ‘Made in Italy’
Av Giuseppe Bertoli, Riccardo Resciniti
Inbunden, 2013
1882 kr
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The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including …
International Marketing and the Country of Origin Effect
The Global Impact of 'Made in Italy'
Av Riccardo Resciniti, Giuseppe Bertoli
E-bok, 2013
472 kr
Lägg i varukorg
The country of origin of goods and services can have positive or negative effect on customers'' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including …
Mid-sized Manufacturing Companies: The New Driver of Italian Competitiveness
Av Fulvio Coltorti, Riccardo Resciniti m. fl.
Häftad, 2012
569 kr
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The structure of Italian industry is characterized by a predominance of small sized companies and the presence of very few large companies. For a long time a conviction was shared among scholars and practitioners that the strength and safety of Italian industry were based on its industrial …
Mid-sized Manufacturing Companies: The New Driver of Italian Competitiveness
Av Riccardo Varaldo, Annalisa Tunisini m. fl.
E-bok, 2013
755 kr
Lägg i varukorg
The structure of Italian industry is characterized by a predominance of small sized companies and the presence of very few large companies. For a long time a conviction was shared among scholars and practitioners that the strength and safety of Italian industry were based on its industrial …
