Gleb Tsipursky – författare

Most narratives depict Soviet Cold War cultural activities and youth groups as drab and dreary, militant and politicized. In this study Gleb Tsipursky challenges these stereotypes in a revealing portrayal of Soviet youth and state-sponsored popular culture. The primary local venues for Soviet culture were the tens of thousands of klubs where young people found entertainment, leisure, social life, and romance. Here sports, dance, film, theater, music, lectures, and political meetings became vehicles to disseminate a socialist version of modernity. The Soviet way of life was dutifully presented and perceived as the most progressive and advanced, in an attempt to stave off Western influences. In effect, socialist fun became very serious business. As Tsipursky shows, however, Western culture did infiltrate these activities, particularly at local levels, where participants and organizers deceptively cloaked their offerings to appeal to their own audiences. Thus, Soviet modernity evolved as a complex and multivalent ideological device. Tsipursky provides a fresh and original examination of the Kremlin's paramount effort to shape young lives, consumption, popular culture, and to build an emotional community—all against the backdrop of Cold War struggles to win hearts and minds both at home and abroad.

A step-by-step leadership guide to help overcome employee resistance to AI, boost innovation, and unlock AI's full business valueAs leaders rush to adopt artificial intelligence (AI)—driven by its potential to revolutionize operations, boost return on investment, and drive innovation—they often encounter significant hurdles. These challenges are not simply technical but also deeply human, involving employee resistance, cognitive biases, and entrenched organizational culture, all of which undermine successful AI adoption.Drawing on over twenty-five years of consulting experience and rigorous behavioral science research, Gleb Tsipursky shows business professionals at all levels how to harness their greatest resource while solving their biggest challenge: their anxious and resistant people. You will learn how to boost employee engagement, dismantle cultural roadblocks, and build the psychological sense of safety required for AI-powered innovation that maximizes efficiency and effectiveness. Through real-world case studies, including many from clients, readers will see how to transform AI skeptics into empowered AI champions, design upskilling programs that drive engagement and innovation, and weave ethical governance guardrails into every deployment.The Psychology of AI Adoption at Work includes frameworks, conversation scripts, and metrics based on more than 100 consulting projects, along with over 50 interviews with leaders from Microsoft, Uber, Experian, and many other leading firms. This book delivers a practical roadmap to turn employee anxiety into energy, resistance into results, and promising pilots into scalable breakthroughs, cementing a durable competitive edge in the AI age.

How can we turn back the tide of post-truth politics, fake news, and misinformation that is damaging our democracy? First, by empowering citizens to recognize and resist political lies and deceptions: Using cutting-edge neuroscience research, we show you the tricks post-truth politicians use to exploit our mental blindspots and cognitive biases. We then share with you strategies to protect yourself and others from these threats. Second, by addressing the damage caused by the spread of fake news on social media: We provide you with effective techniques for fighting digital misinformation. Third, by exerting pressure on politicians, media, and other public figures: Doing so involves creating new incentives for telling the truth, new penalties for lying, and new ways of communicating across the partisan divide. To put this plan into action requires the rise of a Pro-Truth Movement - a movement which has already begun, and is making a tangible impact. If you believe truth matters, and want to protect our democracy, please read this book, and join us. In the lead up to the 2020 US Presidential Election, Dr. Gleb Tsipursky and Tim Ward have teamed up to help citizens learn to protect themselves from lies, and empower them to put truth back into politics.

COVID-19 has demonstrated clearly that businesses, nonprofits, individuals, and governments are terrible at dealing effectively with large-scale disasters that take the form of slow-moving train-wrecks. Using cutting-edge research in cognitive neuroscience and behavioral economics on dangerous judgement errors (cognitive biases), this book first explains why we respond so poorly to slow-moving, high-impact, and long-term crises. Next, the book shares research-based strategies for how organizations and individuals can adapt effectively to the new abnormal of the COVID-19 pandemic and similar disasters. Finally, it shows how to develop an effective strategic plan and make the best major decisions in the context of the uncertainty and ambiguity brought about by COVID-19 and other slow-moving large-scale catastrophes. Gleb Tsipursky combines research-based strategies with real-life stories from his business and nonprofit clients as they adapt to the pandemic. The "Resilience Series" is the result of an intensive, collaborative effort of our authors in response to the 2020 coronavirus epidemic. Each volume offers expert advice for developing the practical, emotional and spiritual skills that you can master to become more resilient in a time of crisis.

Be the boss people want to work for.Being a manager is no easy task. You must measure and track your team members' performance toward goals and objectives while also providing opportunities for growth and development. You have to be empathetic to your team's needs and concerns while also maintaining your authority. How do you navigate these tensions?People, Performance, and Succeeding as a Manager is filled with practical advice from HBR experts who can help you answer these and other questions like:How do I earn the trust of my team?When and how should I deliver constructive feedback?What's the best way to motivate my employees?How can I take care of myself so I don't burn out?This book will help you figure out what kind of manager you want to be so that you can feel comfortable in your role, encourage the success of your people, and grow in your own career.Rise faster with quick reads, real-life stories, and expert advice. The HBR Work Smart Series features the topics that matter to you most in your early career, including being yourself at work, collaborating with (sometimes difficult) colleagues and bosses, managing your mental health, and weighing major job decisions. Each title includes chapter recaps and links to video, audio, and more. The HBR Work Smart Series books are your practical guides to stepping into your professional life and moving forward with confidence.

Be the boss people want to work for.

Being a manager is no easy task. You must measure and track your team members'' performance toward goals and objectives while also providing opportunities for growth and development. You have to be empathetic to your team''s needs and concerns while also maintaining your authority. How do you navigate these tensions?

People, Performance, and Succeeding as a Manager is filled with practical advice from HBR experts who can help you answer these and other questions like:

How do I earn the trust of my team?When and how should I deliver constructive feedback?What''s the best way to motivate my employees?How can I take care of myself so I don''t burn out?

This book will help you figure out what kind of manager you want to be so that you can feel comfortable in your role, encourage the success of your people, and grow in your own career.

Rise faster with quick reads, real-life stories, and expert advice. The HBR Work Smart Series features the topics that matter to you most in your early career, including being yourself at work, collaborating with (sometimes difficult) colleagues and bosses, managing your mental health, and weighing major job decisions. Each title includes chapter recaps and links to video, audio, and more. The HBR Work Smart Series books are your practical guides to stepping into your professional life and moving forward with confidence.