Graham Norwood – författare

This book is a must have for those estate agents who want to work more effectively in order to grow their business and profits. With 12,000 separately owned estate agencies in the UK this book illustrates how new technology and working practices can revolutionise the industry. Technology can help to improve the competitiveness and sometimes-tarnished image of estate agents in the eyes of the general public. The book contains case studies from international markets and shows how competitive the industry is and how each competitor needs to adopt new approaches to outwit rivals – and to reassure an increasingly sceptical public that agents are worth using, add value and earn their commission.

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:the strategic aims and benefits of good media relationspromoting good media relations practice throughout your organizationan overview of property opportunities across the UK mediaunderstanding journalists and what they wantdo's and don'ts of working with the mediadeveloping a media relations planthe costs of media relations programmes.Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

The world’s housing markets have seen the sharpest slowdown in prices and transactions for over a generation – nowhere more so than in Britain. So what can the property industry learn from the experience? This book sets out the signals that were appearing from 2005 onwards as the foundations of the industry began to crack. Norwood asks: why were they missed? Why did so few people speak out against gluts of apartments in major city centres targeted at falling numbers of investment buyers? Did we not know or care that property scams were becoming rife? Could we not see at least some alarm signals from the problems destroying the property industry in Spain?For the first time, senior figures from all elements of the residential industry – developers, agents, analysts, lenders, planners and pundits – comment on what they believe led to the downturn. The book then sets out what the industry may learn from the experience. It compares those developers and estate agents that down-sized or collapsed altogether with those that survived and, in some cases, even prospered in the downturn. It identifies common indicators amongst those that remained strong through a fifty percent collapse in sales and a twenty-fiver percent plus collapse in prices, and offers insights into how policies of diversification and modernisation helped many companies survive. It also looks to the future and presents a sobering vision, created by scores of experts interviewed during the downturn, of what the market may be like when volumes, prices and spirits move upwards once again.

Written by an experienced property journalist with over twenty years of insider knowledge, this book provides budding property developers and investors with all they need to know to profit from property. The author offers a new twist on buy-to-let and shows how the market for renting to some groups is expanding even in these tough times. Overseas opportunities are examined too, identifying which countries offer the best opportunities to buy cheap, let and then sell. For investors willing to get their hands dirty there is also an explanation of exactly how to pursue a self-build or renovation project and sell at a profit – with advice on finding the right craftsmen, writing contracts and monitoring progress, plus selecting the best estate agent. The book also looks at how amateur investors can enter the complicated commercial sector of shops and offices, and discusses property investment trusts for those with faith in the stock market.

Written by an experienced property journalist with over twenty years of insider knowledge, this book provides budding property developers and investors with all they need to know to profit from property. The author offers a new twist on buy-to-let and shows how the market for renting to some groups is expanding even in these tough times. Overseas opportunities are examined too, identifying which countries offer the best opportunities to buy cheap, let and then sell. For investors willing to get their hands dirty there is also an explanation of exactly how to pursue a self-build or renovation project and sell at a profit – with advice on finding the right craftsmen, writing contracts and monitoring progress, plus selecting the best estate agent. The book also looks at how amateur investors can enter the complicated commercial sector of shops and offices, and discusses property investment trusts for those with faith in the stock market.

This book is a must have for those estate agents who want to work more effectively in order to grow their business and profits. With 12,000 separately owned estate agencies in the UK this book illustrates how new technology and working practices can revolutionise the industry. Technology can help to improve the competitiveness and sometimes-tarnished image of estate agents in the eyes of the general public. The book contains case studies from international markets and shows how competitive the industry is and how each competitor needs to adopt new approaches to outwit rivals – and to reassure an increasingly sceptical public that agents are worth using, add value and earn their commission.