Kim Tasso – författare

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:the strategic aims and benefits of good media relationspromoting good media relations practice throughout your organizationan overview of property opportunities across the UK mediaunderstanding journalists and what they wantdo's and don'ts of working with the mediadeveloping a media relations planthe costs of media relations programmes.Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or other property professional probably means that you are averse to taking time out to learn about management.This book is a pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic marketing, promotion, selling, "clientology" (relationship management) and achieving change. It is packed with ideas and checklists to spur you along with guidance on: analysis, motivation, networking, branding, service development, persuasion, project management, rapport, tendering and an A-Z of promotional tools.The book tackles many of the key issues faced by those who manage and direct their professional firms, from preparation of business plans, to leadership strategies and client relationship management.

Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or other property professional probably means that you are averse to taking time out to learn about management. This book is a pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic marketing, promotion, selling, "clientology" (relationship management) and achieving change. It is packed with ideas and checklists to spur you along with guidance on: analysis, motivation, networking, branding, service development, persuasion, project management, rapport, tendering and an A-Z of promotional tools. The book tackles many of the key issues faced by those who manage and direct their professional firms, from preparation of business plans, to leadership strategies and client relationship management.

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book � peppered with real case studies and observations from numerous people within the property industry � aims to demystify �the black art of PR�. Some of the topics covered include:the strategic aims and benefits of good media relations promoting good media relations practice throughout your organization an overview of property opportunities across the UK media understanding journalists and what they want do's and don'ts of working with the media developing a media relations plan the costs of media relations programmes. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers - irrespective of industry sector, firm size or client base - can successfully integrate social media into their marketing, business development and client relationship management programmes. Containing essential information on the benefits and risks of social media in the legal sector, this report examines the social media platforms used by many law firms (LinkedIn, Twitter and Facebook) and gives an overview of those less frequently used - enabling lawyers to make an informed choice.As well as featuring practical advice for setting up and using social media as an integral part of a lawyer's business development activity, this report also offers guidance on: * how to write great blogs and social media posts; and* how to integrate social media into a structured content management plan that supports business development objectives.The report also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm's business development programmes.In addition to lawyers, this text will be essential reading for marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media.

This Special Report offers a research-based view into the importance of soft skills for modern lawyers and how law firms develop essential soft skills – whether to comply with SRA rules, to lead productive teams, to provide the best service to clients or to grow their practice.Through interviews with lawyers, leaders and human resource professionals at large and small firms, the report provides an overview of the essential soft skills required by modern lawyers, competency frameworks and insights into how best to develop them and guidance on some of the essential soft skills required.Interpersonal, emotional intelligence, communication, learning, adaptability, problem-solving, negotiation, team management, leadership and business development are amongst the soft skills explored for high-performing lawyers.This report is the guide to developing the skills needed to get ahead and stay ahead in your legal career.