Kim Tasso – författare

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or other property professional probably means that you are averse to taking time out to learn about management.

This book is a pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic marketing, promotion, selling, "clientology" (relationship management) and achieving change. It is packed with ideas and checklists to spur you along with guidance on: analysis, motivation, networking, branding, service development, persuasion, project management, rapport, tendering and an A-Z of promotional tools.

The book tackles many of the key issues faced by those who manage and direct their professional firms, from preparation of business plans, to leadership strategies and client relationship management.

Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or other property professional probably means that you are averse to taking time out to learn about management.

This book is a pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic marketing, promotion, selling, "clientology" (relationship management) and achieving change. It is packed with ideas and checklists to spur you along with guidance on: analysis, motivation, networking, branding, service development, persuasion, project management, rapport, tendering and an A-Z of promotional tools.

The book tackles many of the key issues faced by those who manage and direct their professional firms, from preparation of business plans, to leadership strategies and client relationship management.