Gregory S. Carpenter – författare

Visar alla böcker från författaren Gregory S. Carpenter. Handla med fri frakt och snabb leverans.

4 produkter

1. 

   Resurgence

   The Four Stages of Market-Focused Reinvention

   Av Gregory S. Carpenter, Gary F. Gebhardt m. fl.

   Inbunden, 2014

   338 kr

   Lägg i varukorg

   Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for …

2. 

   Handbook of Marketing Strategy

   Av Gregory S. Carpenter, Venkatesh Shankar

   E-bok, 2012

   812 kr

   Lägg i varukorg

   This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, …

3. 

   Handbook of Marketing Strategy

   Av Venkatesh Shankar, Gregory S. Carpenter

   Häftad, 2013

   904 kr

   Lägg i varukorg

   This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, …

4. 

   Handbook of Marketing Strategy

   Av Venkatesh Shankar, Gregory S. Carpenter

   Inbunden, 2012

   3650 kr

   Lägg i varukorg

   This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, …