Venkatesh Shankar – författare

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3 produkter

1. 

   Handbook of Marketing Strategy

   Av Gregory S. Carpenter, Venkatesh Shankar

   E-bok, 2012

   812 kr

   Lägg i varukorg

   This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, …

2. 

   Handbook of Marketing Strategy

   Av Venkatesh Shankar, Gregory S. Carpenter

   Häftad, 2013

   904 kr

   Lägg i varukorg

   This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, …

3. 

   Handbook of Marketing Strategy

   Av Venkatesh Shankar, Gregory S. Carpenter

   Inbunden, 2012

   3650 kr

   Lägg i varukorg

   This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, …