Guðrún Þóra Gunnarsdóttir – författare

This book explores how entrepreneurship can be a driving force for the tourism industry and a solution to various sustainability issues that the sector is experiencing, such as employment and inclusion issues and the social and environmental impact of tourism. Based on the premise that the energising force of entrepreneurship in the tourism industry positively affects the supply of tourism and hospitality services as well as job creation, economic stimulus, and the development of destinations, the book explores how entrepreneurship can provide opportunities for the development of tourism and society.

More specifically, the book contributes to different SDG goals (8 Decent Work and Economic Growth,  9 Industry, innovation and infrastructure, 1 No poverty, and 10 Reduced Inequalities) by highlighting the efforts made by entrepreneurs to create jobs and contribute to economic growth. Covering the processes and factors that facilitate or hamper the successful establishment and growth of tourism firms, as well as providing insight into the various processes of innovation, the book gives examples of how entrepreneurship plays a part in sustaining resilient and robust economies.

Ultimately, this volume makes the case that entrepreneurs are at the forefront of shaping as well as dealing with impact of tourism. Chapters offers questions and ideas for how to move towards a more sustainable future.