Gunnar Thór Jóhannesson – författare

Co-creation has become a buzzword in many social science disciplines, in business and in tourism studies. Given the prominence of co-creation, surprisingly little discussion has evolved around its implications for research practices and knowledge production as well as what challenges there are for fulfilling the promise of co-creation in tourism research.

This book aims to contribute to this discussion by addressing how tourism research comes together as a collaborative achievement and by exploring different ways of collaborative knowledge production in tourism research. It is structured to offer, on one hand, an introduction to the ontological basis for collaborative research and, on the other hand, a set of empirical examples of how collaborative knowledge creation can inform tourism design, management, policy and education.

The theoretical accounts and empirical cases of this book display how research collaborations can offer modest, local yet often impactful insights, traces and effects. It therefore will be of value for students, researchers and academics in tourism studies as well as the wider social sciences.

Co-creation has become a buzzword in many social science disciplines, in business and in tourism studies. Given the prominence of co-creation, surprisingly little discussion has evolved around its implications for research practices and knowledge production as well as what challenges there are for fulfilling the promise of co-creation in tourism research.

This book aims to contribute to this discussion by addressing how tourism research comes together as a collaborative achievement and by exploring different ways of collaborative knowledge production in tourism research. It is structured to offer, on one hand, an introduction to the ontological basis for collaborative research and, on the other hand, a set of empirical examples of how collaborative knowledge creation can inform tourism design, management, policy and education.

The theoretical accounts and empirical cases of this book display how research collaborations can offer modest, local yet often impactful insights, traces and effects. It therefore will be of value for students, researchers and academics in tourism studies as well as the wider social sciences.

Viewed through a politico-economic lens, Nordic countries share what is often referred to as the ‘Nordic model’, characterised by a comprehensive welfare state; higher spending on childcare; more equitable income distribution; and lifelong-learning policies. This edited collection considers these contexts to explore the complex nature of tourism employment, thereby providing insights into the dynamic nature, characteristics, and meaning of work in tourism. Contributors combine explorations of the impact of policy on tourism employment with a more traditional human resources management approach focusing on employment issues from an organizational perspective, such as job satisfaction, training, and retention. The text points to opportunities as well as challenges relating to issues such as the notion of ‘decent work’, the role and contribution of migrant workers, and more broadly, the varying policy objectives embedded within the Nordic welfare model. Offering a detailed, multi-faceted analysis of tourism employment, this book is a valuable resource for students, researchers and practitioners interested in tourism employment in the region.

This book explores how entrepreneurship can be a driving force for the tourism industry and a solution to various sustainability issues that the sector is experiencing, such as employment and inclusion issues and the social and environmental impact of tourism. Based on the premise that the energising force of entrepreneurship in the tourism industry positively affects the supply of tourism and hospitality services as well as job creation, economic stimulus, and the development of destinations, the book explores how entrepreneurship can provide opportunities for the development of tourism and society.

More specifically, the book contributes to different SDG goals (8 Decent Work and Economic Growth,  9 Industry, innovation and infrastructure, 1 No poverty, and 10 Reduced Inequalities) by highlighting the efforts made by entrepreneurs to create jobs and contribute to economic growth. Covering the processes and factors that facilitate or hamper the successful establishment and growth of tourism firms, as well as providing insight into the various processes of innovation, the book gives examples of how entrepreneurship plays a part in sustaining resilient and robust economies.

Ultimately, this volume makes the case that entrepreneurs are at the forefront of shaping as well as dealing with impact of tourism. Chapters offers questions and ideas for how to move towards a more sustainable future.