Guilherme Pires – författare

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8 produkter

1. 

   Ethnic Marketing

   Theory, Practice and Entrepreneurship

   Av Guilherme Pires, John Stanton

   Häftad, 2020

   712 kr

   Lägg i varukorg

   Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant …

2. 

   Ethnic Marketing

   Culturally sensitive theory and practice

   Av Guilherme Pires, John Stanton

   Inbunden, 2014

   2826 kr

   Lägg i varukorg

   A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, …

3. 

   Ethnic Marketing

   Culturally sensitive theory and practice

   Av John Stanton, Guilherme Pires

   E-bok, 2014

   1124 kr

   Lägg i varukorg

   A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, …

4. 

   Ethnic Marketing

   Culturally sensitive theory and practice

   Av John Stanton, Guilherme Pires

   E-bok, 2014

   1099 kr

   Lägg i varukorg

   A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, …

5. 

   Ethnic Marketing

   Theory, Practice and Entrepreneurship

   Av Guilherme Pires, John Stanton

   Inbunden, 2018

   2586 kr

   Lägg i varukorg

   Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant …

6. 

   Ethnic Marketing

   Culturally sensitive theory and practice

   Av Guilherme Pires, John Stanton

   Häftad, 2016

   952 kr

   Lägg i varukorg

   Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic …

7. 

   Ethnic Marketing

   Theory, Practice and Entrepreneurship

   Av John Stanton, Guilherme Pires

   E-bok, 2018

   814 kr

   Lägg i varukorg

   Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant …

8. 

   Ethnic Marketing

   Theory, Practice and Entrepreneurship

   Av John Stanton, Guilherme Pires

   E-bok, 2018

   814 kr

   Lägg i varukorg

   Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant …