Del 7 - Research in Consumer Behavior
Consumption in Marketizing Economies
Inbunden, Engelska, 1994
1 178 kr
Skickas inom 5-8 vardagar
This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.