Consumption in Marketizing Economies

Inbunden, Engelska, 1994

Del 7 i serien Research in Consumer Behavior

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Beskrivning

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.

Produktinformation

Utgivningsdatum:1994-11-01
Mått:150 x 230 x 25 mm
Vikt:626 g
Format:Inbunden
Språk:Engelska
Serie:Research in Consumer Behavior
Antal sidor:300
Förlag:Emerald Publishing Limited
Medarbetare:RussellW. Belk
ISBN:9781559387835

Utforska kategorier

Innehållsförteckning

Introduction to consumption in marketizing economies, Clifford J. SChultz II et al; Yugoslav disintegration, war and consumption in Croatia, Anthony Pecotich et al; Polish society in transformation - the impact of marketization on business consumption and education, Brian Lofman; changing appearances in Romania, Adam M. Drazin; state-concern and consumer purchase behaviour in Romania - from the legacies of prescribed consumption to the fantasies of desired acquisitions, Dana-Nicolets Lascu et al; problems of marketization in Romania and Turkey, Russell W. Belk and Guliz Ger; attitudes and views of female consumers in the Central and East European economies in transition, Carla C.J.M. Millar; India as an emerging consumer society - a critical perspective, Alladi Venktesh and Suguna Swamy; changes in marketing activity and consumption in the Socialist Republic of Vietnam, Clifford J. Schulz II et al; the culture-ideology of consumerism in urban China - some findings from a survey in Shanghai, Leslie Sklair.