Research in Consumer Behavior – serie

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research.

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. The perspectives embraced include managerial strategies, motivational mechanisms, social influences, and product and brand evaluations. Approximately half of the papers in the present volume were selected from those accepted for the 5th Annual Consumer Culture Theory Conference held at the University of Wisconsin in June of 2010. Together this latter set of interpretive papers presenting cutting edge interpretive consumer research. They also add to the richness of the topics covered in the volume, including chapters emphasizing brands, fashions, blogs, service receipt, and consumption experiences. They also add to the methodological scope of the volume, including uses of ethnography, autoethnography, netnography, and discourse analysis. Altogether the volume is a good reflection of what is happening in the field of consumer research.

This volume covers such topics as varieties in governance reform and political constraint and policy choices in the field of research in consumer behaviour.

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.

"Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural in orientation and draws a variety of scholars from around the world. Many of these scholars are housed in academic marketing department, but they also come from fields of anthropology, sociology, cultural studies, and communications as well as from industry. The papers selected for this volume are those judged to be the best among those selected for the conference from submissions to the conference peer review. This marks the third volume of "Research in Consumer Behavior" that has been able to publish the top "Consumer Culture Theory" papers.

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.

The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

This series epitomizes the 2017 ConsumerCulture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding Caribbean, Mexican and Indian roots, itself depicts culturalhybridity, culminating in a series of fascinating articles written by authorsfrom around the globe. The eleven research papers provide a global perspective ona range of consumer discourses both in the physical marketplace (research onmobility practices within the transportation market in Vietnam; or anexamination of stigma in beef consumption practices in India), or in thevirtual marketplace (a study of the discourses surrounding the mythic nature ofBitcoin creator, Satoshi Nakamoto; or parental management understood throughthe media marketplace experiences of black women in Britain). The conference’sBest Competitive Award paper is featured; a compelling look at hyper-realitywithin the world of the Broadway musical, Wicked,examining how new media platforms are used to appeal to new and existingconsumers. This series also includes two insightful papers on wine producersand their cultural intermediaries, and on wine tourism, where the authorstraverse the globe to better understand market development and consumerengagement respectively. Whether it be an examination of consumer tribes,breast cancer and gender identity, or product gender and design, these authors collectivelyprovide us with unique and riveting perspectives on consumer and marketplace experiences.The series fittingly culminates with a critical look at the emergence of theCCT tradition; an emergence that is both timely and important as this seriesdemonstrates.