H. Kelly-Holmes – författare
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3 produkter
3 produkter
1 098 kr
Skickas inom 10-15 vardagar
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets.
553 kr
Skickas inom 10-15 vardagar
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
553 kr
Skickas inom 10-15 vardagar
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.