H. Kelly-Holmes – författare
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4 produkter
Language and the Market
Av Gerlinde Mautner, H. Kelly-Holmes
Inbunden, 2010
1126 kr
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Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and …
Advertising as Multilingual Communication
Häftad, 2004
567 kr
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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, …
Advertising as Multilingual Communication
E-bok, 2016
763 kr
Lägg i varukorg
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, …
Advertising as Multilingual Communication
Inbunden, 2004
567 kr
Lägg i varukorg
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, …
