Gerlinde Mautner – författare
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13 produkter
Language and the Market
Av Gerlinde Mautner, H. Kelly-Holmes
Inbunden, 2010
1126 kr
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Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and …
Language and the Market Society
Critical Reflections on Discourse and Dominance
Häftad, 2013
938 kr
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Language plays a central role in creating and sustaining the market society—a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The social domains affected include education, politics and religion. Around the world, government …
Language and the Market Society
Critical Reflections on Discourse and Dominance
Inbunden, 2010
2591 kr
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Language plays a central role in creating and sustaining the market society—a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The social domains affected include education, politics and religion. Around the world, government …
Corpus-Assisted Discourse Studies
Av Mathew Gillings, Gerlinde Mautner m. fl.
Häftad, 2023
317 kr
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The breadth and spread of corpus-assisted discourse studies (CADS) indicate its usefulness for exploring language use within a social context. However, its theoretical foundations, limitations, and epistemological implications must be considered so that we can adjust our research designs …
Corpus-Assisted Discourse Studies
Av Paul Baker, Gerlinde Mautner m. fl.
E-bok, 2023
303 kr
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Corpus-Assisted Discourse Studies
Av Paul Baker, Gerlinde Mautner m. fl.
E-bok, 2023
303 kr
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Language and the Market Society
Critical Reflections on Discourse and Dominance
E-bok, 2010
1082 kr
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In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more …
Language and the Market Society
Critical Reflections on Discourse and Dominance
E-bok, 2010
1106 kr
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In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more …
Handbook of Business Communication
Linguistic Approaches
Av Franz Rainer, Gerlinde Mautner
E-bok, 2017
3693 kr
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The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media …
Handbook of Business Communication
Linguistic Approaches
Av Gerlinde Mautner, Franz Rainer
Häftad, 2019
645 kr
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The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media …
Handbook of Business Communication
Linguistic Approaches
Av Franz Rainer, Gerlinde Mautner
E-bok, 2017
3460 kr
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The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media …
Handbook of Business Communication
Linguistic Approaches
Av Gerlinde Mautner, Franz Rainer
Inbunden, 2017
3657 kr
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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to …
Englische Grammatik für Studium und Beruf
Av Gerlinde Mautner, Christopher Ross
Häftad, 2021
439 kr
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