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Gerlinde Mautner, Franz Rainer - Handbook of Business Communication, Inbunden

Inbunden, Engelska, 2017

Handbook of Business Communication

Linguistic Approaches

Av Gerlinde Mautner, Franz Rainer

Del 13 i serien Handbooks of Applied Linguistics [HAL]

3657 kr

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Beskrivning
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
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Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.

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