H. Vicky Zhao - Böcker

In large-scale media-sharing social networks, where millions of users create, share, link and reuse media content, there are clear challenges in protecting content security and intellectual property, and in designing scalable and reliable networks capable of handling high levels of traffic. This comprehensive resource demonstrates how game theory can be used to model user dynamics and optimize design of media-sharing networks. It reviews the fundamental methodologies used to model and analyze human behavior, using examples from real-world multimedia social networks. With a thorough investigation of the impact of human factors on multimedia system design, this accessible book shows how an understanding of human behavior can be used to improve system performance. Bringing together mathematical tools and engineering concepts with ideas from sociology and human behavior analysis, this one-stop guide will enable researchers to explore this emerging field further and ultimately design media-sharing systems with more efficient, secure and personalized services.

This book offers a holistic framework to study behavior and evolutionary dynamics in large-scale, decentralized, and heterogeneous crowd networks. In the emerging crowd cyber-ecosystems, millions of deeply connected individuals, smart devices, government agencies, and enterprises actively interact with each other and influence each other’s decisions. It is crucial to understand such intelligent entities’ behaviors and to study their strategic interactions in order to provide important guidelines on the design of reliable networks capable of predicting and preventing detrimental events with negative impacts on our society and economy.This book reviews the fundamental methodologies to study user interactions and evolutionary dynamics in crowd networks and discusses recent advances in this emerging interdisciplinary research field. Using information diffusion over social networks as an example, it presents a thorough investigation of the impact of user behavioron the network evolution process and demonstrates how this can help improve network performance.Intended for graduate students and researchers from various disciplines, including but not limited to, data science, networking, signal processing, complex systems, and economics, the book encourages researchers in related research fields to explore the many untouched areas in this domain, and ultimately to design crowd networks with efficient, effective, and reliable services.