H. Westerbeek – författare

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Sport has become big business. This book takes a global look at the business of sport, focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

This book looks at the impact of powerful technological changes on the business of sport, including human computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.