Hayley Cocker – författare
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Routledge Companion to Influencer Marketing
Av Joyce Costello, Hayley Cocker m. fl.
Inbunden, 2026
3872 kr
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This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in influencer marketing. Influencer marketing has steadily been growing from the first wave into its own profession with agencies, brands, and social media platforms …