Joyce Costello – författare
Visar alla böcker från författaren Joyce Costello. Handla med fri frakt och snabb leverans.
10 produkter
Influencer Marketing
Building Brand Communities and Engagement
Av Joyce Costello, Sevil Yesiloglu
Häftad, 2025
667 kr
Lägg i varukorg
Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their …
Influencer Marketing
Building Brand Communities and Engagement
Av Joyce Costello, Sevil Yesiloglu
Inbunden, 2025
2585 kr
Lägg i varukorg
Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their …
Influencer Marketing
Building Brand Communities and Engagement
Av Sevil Yesiloglu, Joyce Costello
E-bok, 2025
701 kr
Lägg i varukorg
Influencers offer brands the ability to deliver the ''right'' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their …
Influencer Marketing
Building Brand Communities and Engagement
Av Sevil Yesiloglu, Joyce Costello
E-bok, 2025
785 kr
Lägg i varukorg
Influencers offer brands the ability to deliver the ''right'' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their …
Routledge Companion to Influencer Marketing
Av Joyce Costello, Hayley Cocker m. fl.
Inbunden, 2026
3848 kr
Kommande
This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. Influencer Marketing has steadily been growing from the first wave into its own profession with agencies, brands and social media platforms …
Advertising in the Digital Age
Theories and Practices
Av Sevil Yesiloglu, Joyce Costello
Häftad, 2024
603 kr
Lägg i varukorg
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you …
Advertising in the Digital Age
Theories and Practices
Av Sevil Yesiloglu, Joyce Costello
Inbunden, 2024
2700 kr
Lägg i varukorg
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you …
Advertising in the Digital Age
Theories and Practices
Av Joyce Costello, Sevil Yesiloglu
E-bok, 2024
558 kr
Lägg i varukorg
Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you …
Public Service Motivation and Civic Engagement
The Role of Pro-social Motivations in Shaping Society
Av Fabian Homberg, Joyce Costello
Inbunden, 2019
604 kr
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This book explores the behaviours that result from Public Service Motivation (PSM), outside of a firm or agency environment. Covering topics such as volunteering, and political participation, the authors present rich empirical data from the US and the UK, as well as other countries. With fresh …
Public Service Motivation and Civic Engagement
The Role of Pro-social Motivations in Shaping Society
Av Joyce Costello, Fabian Homberg
E-bok, 2019
821 kr
Lägg i varukorg
This book explores the behaviours that result from Public Service Motivation (PSM), outside of a firm or agency environment. Covering topics such as volunteering, and political participation, the authors present rich empirical data from the US and the UK, as well as other countries. With fresh …
