Heather O'Brien – författare

User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly.

This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science.

The book concludes by bringing together the cross-disciplinary perspectives presented in each chapter and proposing an agenda for future research in this area. The book will appeal to established and emerging academic and industry researchers looking to pursue research and its challenges.