Heidi M. Neck – författare

Presenting experiential and rigorously tested methodologies developed by over 40 global entrepreneurship educators, this timely guide helps educators add dynamic, interactive, immersive, fun, and practice-based experiences to their courses. It skilfully covers the three most important areas of entrepreneurship education: entrepreneurial mindsets, idea generation, and opportunity evaluation.Educators can choose from among 35 exercises that engage learners at the edge of their comfort zone to develop the courage and willingness to embrace and excel in uncertain, entrepreneurial environments. Entrepreneurship education can change the world if educators help learners think and act more entrepreneurially regardless of what they choose to do in life. As a result, entrepreneurship is now a necessary life skill – a way of living, doing, and thinking that helps everyone navigate and embrace uncertainty to create a more sustainable and responsible future.Entrepreneurship educators of all kinds and across all business disciplines will benefit from this invaluable guide. It is additionally useful for educators in higher education from other disciplines trying to inculcate entrepreneurship into their curriculum.

Presenting experiential and rigorously tested methodologies developed by over 40 global entrepreneurship educators, this timely guide helps educators add dynamic, interactive, immersive, fun, and practice-based experiences to their courses. It skilfully covers the three most important areas of entrepreneurship education: entrepreneurial mindsets, idea generation, and opportunity evaluation.Educators can choose from among 35 exercises that engage learners at the edge of their comfort zone to develop the courage and willingness to embrace and excel in uncertain, entrepreneurial environments. Entrepreneurship education can change the world if educators help learners think and act more entrepreneurially regardless of what they choose to do in life. As a result, entrepreneurship is now a necessary life skill – a way of living, doing, and thinking that helps everyone navigate and embrace uncertainty to create a more sustainable and responsible future.Entrepreneurship educators of all kinds and across all business disciplines will benefit from this invaluable guide. It is additionally useful for educators in higher education from other disciplines trying to inculcate entrepreneurship into their curriculum.

From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes the new edition of this ground-breaking text.   Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them life skills needed by all.   New to the Second Edition is a chapter on developing your customers, updated case studies, Mindshift Activities and Entrepreneurship in Action profiles, and expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. 

From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes the new edition of this ground-breaking text.   Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them life skills needed by all.   New to the Second Edition is a chapter on developing your customers, updated case studies, Mindshift Activities and Entrepreneurship in Action profiles, and expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. 

'Of course, entrepreneurship can be taught, and this books shows how. Using scholarly research as the foundation, the authors have crafted a set of practices to foster entrepreneurial thinking that should be incorporated in all courses across the entire curriculum.'- Tina Seelig, Stanford University, US'Practice makes perfect and Babson professors Neck, Greene and Brush lead the way for global management education s thirst for excellence in entrepreneurship education. Teaching Entrepreneurship is an excellent read and detailed guide for creating a strong program that inspires innovation and entrepreneurial strategies for business academics and practitioners.'- John Fernandes, President and Chief Executive Officer, AACSB International'Teaching Entrepreneurship further validates how thoroughly Heidi, Patricia, and Candida understand the future of this incredibly vital field. The idea that aspiring entrepreneurs and their professors should be instructed in a method that increases their emotional intelligence and their business acumen is extraordinary. This is the book that the faculty at Paul Quinn College and I have been waiting for. That applause you hear in the background is our current and future students and the lives they will change through this version of entrepreneurship.'- Michael J. Sorrell, President, Paul Quinn College, USTeaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world.Divided into two parts, the book is written for those educators who want their students to develop a bias for action and who are willing to explore new approaches in their own classrooms. A set of 42 exercises with detailed teaching notes is also included to help educators effectively teach the practices in their curriculum.Entrepreneurship educators will find a great deal of useful knowledge in this volume, which provides relevant, targeted exercises for immediate application in the classroom.Contents: 1. Teaching Entrepreneurship as a Method that Requires Practice The Practices of Entrepreneurship Education: The Theory 2. The Practice of Play 3. The Practice of Empathy 4. The Practice of Creation 5. The Practice of Experimentation 6. The Practice of Reflection The Practices of Entrepreneurship Education: The Application 7. Exercises to Practice Play 8. Exercises to Practice Empathy 9. Exercises to Practice Creation 10. Exercises to Practice Experimentation 11. Exercises to Practice Reflection 12. A Final Note: The Practices Support Accreditation Index

'Of course, entrepreneurship can be taught, and this books shows how. Using scholarly research as the foundation, the authors have crafted a set of practices to foster entrepreneurial thinking that should be incorporated in all courses across the entire curriculum.'- Tina Seelig, Stanford University, US'Practice makes perfect and Babson professors Neck, Greene and Brush lead the way for global management education s thirst for excellence in entrepreneurship education. Teaching Entrepreneurship is an excellent read and detailed guide for creating a strong program that inspires innovation and entrepreneurial strategies for business academics and practitioners.'- John Fernandes, President and Chief Executive Officer, AACSB International'Teaching Entrepreneurship further validates how thoroughly Heidi, Patricia, and Candida understand the future of this incredibly vital field. The idea that aspiring entrepreneurs and their professors should be instructed in a method that increases their emotional intelligence and their business acumen is extraordinary. This is the book that the faculty at Paul Quinn College and I have been waiting for. That applause you hear in the background is our current and future students and the lives they will change through this version of entrepreneurship.'- Michael J. Sorrell, President, Paul Quinn College, USTeaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world.Divided into two parts, the book is written for those educators who want their students to develop a bias for action and who are willing to explore new approaches in their own classrooms. A set of 42 exercises with detailed teaching notes is also included to help educators effectively teach the practices in their curriculum.Entrepreneurship educators will find a great deal of useful knowledge in this volume, which provides relevant, targeted exercises for immediate application in the classroom.Contents: 1. Teaching Entrepreneurship as a Method that Requires Practice The Practices of Entrepreneurship Education: The Theory 2. The Practice of Play 3. The Practice of Empathy 4. The Practice of Creation 5. The Practice of Experimentation 6. The Practice of Reflection The Practices of Entrepreneurship Education: The Application 7. Exercises to Practice Play 8. Exercises to Practice Empathy 9. Exercises to Practice Creation 10. Exercises to Practice Experimentation 11. Exercises to Practice Reflection 12. A Final Note: The Practices Support Accreditation Index

As entrepreneurship education grows across disciplines and permeates through various areas of university programs, this timely book offers an interdisciplinary, comparative and global perspective on best practices and new insights for the field. Through the theoretical lens of collaborative partnerships, it examines innovative practices of entrepreneurship education and advances understanding of the discipline.Exploring and showcasing how global collaboration can foster entrepreneurship education, international contributors share their experiences as educators, scholars and thought-leaders involved in the Babson Collaborative. Chapters illustrate the challenges faced by educators and creative methods for tackling them, offering useful insights from a range of disciplinary perspectives. Highlighting the significance of the field to higher education environments, this book encourages active participation in entrepreneurial practice and collaboration between stakeholders and disciplines to ensure high-quality education in a variety of settings.This insightful book is a rousing and inspiring view of entrepreneurship education for scholars and academic entrepreneurs who are working to build robust education ecosystems in the field.

As entrepreneurship education grows across disciplines and permeates through various areas of university programs, this timely book offers an interdisciplinary, comparative and global perspective on best practices and new insights for the field. Through the theoretical lens of collaborative partnerships, it examines innovative practices of entrepreneurship education and advances understanding of the discipline.Exploring and showcasing how global collaboration can foster entrepreneurship education, international contributors share their experiences as educators, scholars and thought-leaders involved in the Babson Collaborative. Chapters illustrate the challenges faced by educators and creative methods for tackling them, offering useful insights from a range of disciplinary perspectives. Highlighting the significance of the field to higher education environments, this book encourages active participation in entrepreneurial practice and collaboration between stakeholders and disciplines to ensure high-quality education in a variety of settings.This insightful book is a rousing and inspiring view of entrepreneurship education for scholars and academic entrepreneurs who are working to build robust education ecosystems in the field.

Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection.This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them.Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.