Teaching Entrepreneurship, Volume Two

A Practice-Based Approach

AvHeidi M. Neck,Candida G. Brush

Inbunden, Engelska, 2021

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Beskrivning

Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection.This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them.Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.

Produktinformation

Utgivningsdatum:2021-04-23
Mått:156 x 234 x undefined mm
Format:Inbunden
Språk:Engelska
Serie:Elgar Guides to Teaching
Förlag:Edward Elgar Publishing Ltd
ISBN:9781839105166

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Mer om författaren

Edited by Heidi M. Neck, Jeffry A. Timmons Professor of Entrepreneurial Studies, Academic Director, Babson Academy for the Advancement of Global Entrepreneurial Learning, Babson College, Candida G. Brush, Franklin W. Olin Professor of Entrepreneurship and Co-founder and Research Director- Diana International Research institute (DIRI) Babson College and Patricia G. Greene, Professor Emeritus, Babson College, US

Innehållsförteckning

Contents:1 Introduction to Teaching Entrepreneurship, Volume Two 1Heidi M. Neck, Candida G. Brush and Patricia G. Greene2 Are you teaching entrepreneurially? A self-assessment 17Heidi M. Neck, Candida G. Brush and Patricia G. Greene3 Exercises to practice play 21Collaborative art 22The Babson Airplane Company 28Puzzles and stories 35Seated bucket ball 47Words with frenemies 53The bake-off playwriting activity 73Overcoming your fears through art 79The geometric challenge 854 Exercises to practice empathy 91A day in the life 92Idea generation – a family affair 98Successful pitching styles 108Customer journey mapping 114AEIOU observation 123What if I were my own customer? 128Fumbling in the dark 134Sylvia Waterston interactive case 141Investor negotiation 155Target market buyer personas 1705 Exercises to practice creation 176Exploring growth options 177Creating the future through the UN SustainableDevelopment Goals 184Give–get for resource acquisition 189Pitching with the 4H Framework 196Idea board 204Tell me about . . . an interview role-play for needidentification 210What should public policy be for entrepreneurs? 218Hot seat 2236 Exercises to practice experimentation 231Building gender acumen as an inclusive entrepreneurialleadership competence 232Idea testing using the business model canvas 245Mindshifts 253Supply chain innovation to reduce ecological impact 257The relevance and value of pivoting – which companywould you invest in? 266Testing small in order to grow big 271Opportunity evaluation checklist 280Sweating the small stuff 288Ideas in motion 3007 Exercises to practice reflection 306Envisioning the future 307Why should I invest in you? 316Uncertainty and corporate entrepreneurship – the TMRO(Tomorrow) Framework 321Looking in – founder identity in new venture creation 332Babson activity analysis 338Designing the authentic brand called you 348The organizational culture design game 359Five strangers 366Appendix: exercises categorized by topic 373Index 377