Helleke van den Braber – författare

Visar alla böcker från författaren Helleke van den Braber. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Branding Books Across the Ages

   Strategies and Key Concepts in Literary Branding

   Av Helleke van den Braber, Jeroen Dera m. fl.

   Häftad, 2025

   809 kr

   Lägg i varukorg

   For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that …

2. 

   Branding Books Across the Ages

   Strategies and Key Concepts in Literary Branding

   Av Helleke van den Braber, Jeroen Dera m. fl.

   Inbunden, 2021

   2742 kr

   Lägg i varukorg

   For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that …